DISPLAYCE announces a strategic alliance, including the acquisition of a majority stake by JCDecaux, to become a benchmark DSP in outdoor advertising.

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Press release – Bordeaux, July 5, 2022 – DISPLAYCE, a leading Demand-Side-Platform (DSP) company specialising in the purchase and optimisation of digital outdoor advertising campaigns (DOOH), announced today a strategic alliance, including the acquisition of a majority stake by JCDecaux, the number one outdoor advertising company.

The young Bordeaux-based company, created in 2014 and dedicated to the purchase and optimisation of DOOH campaigns, is the leading French programmatic platform in terms of technology, know-how, and inventory with more than 600,000 connected digital screens in more than 50 countries (France, United States, United Kingdom, Australia, among others).

A forerunner in its sector in the DOOH, the media with the second highest growth after mobile advertising, DISPLAYCE offers European marketers (Publicis, Havas, Dentsu, Jellyfish, Matterkind, etc.) real-time purchase of advertising space on digital panels from more than 350 advertising agencies around the world.

Driven by its strong desire to transform the DOOH market, DISPLAYCE has been involved with national and international players (DPAA, IAB, etc.) since its launch. Today, it is connected to the main DOOH Supply-Side Platforms (“SSPs”) in the market (BROADSIGN, VIOOH, VISTAR MEDIA), allowing access to the premium inventories of the largest OOH companies (Clearchannel, JCDecaux, Mediatransports, etc.). It has also established strategic and trustworthy partnerships over the past 8 years, both on the technological side and the data side (Adsquare, Happydemics, etc.). DISPLAYCE offers media buying, enriched with advanced targeting, and efficiency measurement thanks to its Data Management Platform (DMP) designed specifically for OOH.


This transaction will give DISPLAYCE the means to increase its international development. From September 2022, DISPLAYCE plans to accelerate its growth in Europe.

Within this partnership, DISPLAYCE will keep its operating autonomy and its founding shareholders will be holding shares alongside JCDecaux. The company will continue to be managed by Laure Malergue (CEO), Marie Gaestel (VP Sales) and Hayssam Soueidan (Chief Technology Officer).


Laure Malergue, Founder of DISPLAYCE: “In addition to accelerating our international deployment, we are delighted to consolidate our strategic alliance with JCDecaux. The digital transformation that the group is undergoing demonstrates once again its capacity for innovation and its leadership. We share common values, based on cooperation, high standards and excellence, and we are convinced of the benefits of this strategic alliance for both our companies and for the market in general. Last July, we launched together the very first programmatic DOOH campaign in France, via the SSP “VIOOH” which has proved to be very promising for the market. From a more operational point of view, we will continue to operate from our headquarters in Bordeaux, with our growing team. Keeping our agility and autonomy is important as they have been the strength of DISPLAYCE for 8 years, allowing us to offer innovative products in line with the new needs of the industry.”

DISPLAYCE was advised by NINE58 Advisors during this transaction, with DS Avocats acting as legal counsel.

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Adsquare partners with DSP Displayce

The new partnership brings the broadest range of Adsquare´s privacy-friendly data to advertisers in Europe.

Paris, 27 June 2022 – Displayce is a European programmatic DOOH DSP designed to optimise the purchase, impact, and quality of DOOH campaigns. Thanks to this platform, agencies can access the largest DOOH inventory in Europe consisting of more than 650,000 screens, and run their campaigns in real-time on premium DOOH formats, targeted environments, and audiences at scale.

With this partnership, Displayce is now offering marketers in Europe the broadest range of Adsquare´s mobile data solutions ever integrated into a DSP, including the pre-bid activation of audience segments and live footfall measurement. Adsquare´s data covers a wide spectrum of verticals and more than 1,000 segments that can now be activated self-service via Displayce. Furthermore, the integration allows advertisers to build on-demand segments and activate them pre-bid.

By combining mobile audience data with SDK-derived background location data, Adsquare´s technology calculates index values for each DOOH screen and ranks the inventory according to relevance. The index calculation is based on the ratio between all users seen around DOOH screens and the desired audience and recalculated for every hour of the week. With the API integration between Displayce and Adsquare, advertisers can make use of the Forecast functionality of Displayce, visualising DOOH panels and dayparts, and determining their desired index scoring. The index scoring can be adjusted to optimise the campaign reach in real-time, according to the volume of impressions delivered. In short, buyers can monitor consumers’ behaviour live and target panels that have a high propensity of reaching the desired audiences. 

To offer a comprehensive experience, the integration between Displayce and Adsquare allows also to measure performance in real-time, directly on the Displayce platform, for maximum budget optimisation.

The integration is already live in France, Belgium, and Spain and will be deployed in Germany, the UK, and the US in the next few weeks.

Kevan Abdoli, GM France, and Benelux comments: “We are proud to enhance our offering by adding Displayce to our list of trusted partners. Thanks to this partnership, marketers are able to apply Adsquare segments to any programmatic DOOH campaign in a privacy-compliant manner. We are offering advertisers the benefit to target consumers in the physical world with high precision and to measure the impact of their campaigns in terms of store visits, all on one platform.

Laure Malergue, CEO at Displayce says: “Marketers are searching for privacy-friendly and data-driven solutions to streamline the planning, activation and measurement of their DOOH campaigns. Adsquare perfectly complements Displayce´s context-centric solutions with powerful real-time tools, helping advertisers achieve advanced targeting and measurement and finally, maximum ROAS.” 

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Jellyfish trusts Displayce for the campaign
DOOH programmatic campaign for Orange Bank

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Jellyfish, an innovative marketing company integrating creativity, data and technology to improve the performance of the world’s biggest brands, chooses Displayce, the first French technology platform (DSP) that enables real-time purchase of advertising space on more than 500,000 digital display screens, to facilitate and optimize the purchase of digital panels from several SSPs (Supply-Side-Platform), and to measure the effectiveness of the campaign for Orange Bank. This campaign is part of a strategic cross-leveraged DOOH and display awareness plan, managed by Jellyfish teams for Orange Bank.

A campaign broadcast on 1383 digital panels, optimized in real time.

From December 15 to 24, 2021, the French online bank’s videos were displayed on 1383 digital panels located outdoors, in shopping malls and in store windows. Jellyfish chose a partner specialized in DOOH – Displayce, to simplify its connection to the most strategic digital panels and optimize their purchase from two major publishers: JCDecaux on the VIOOH SSP and Imediacenter on Vistar Media. 8 million impressions were thus delivered to reach the Orange Bank target audience with precision. Thanks to programmatic DOOH, the campaign was optimized in real time according to the time of day and the number of visitors around the screens, in order to ensure ultra-targeted distribution in relation to the advertiser’s target contact points.

A strong gain in awareness for Orange Bank generated by this programmatic DOOH campaign

For this campaign, effectiveness was measured using features such as the “programmatic DOOH post-test” solution developed in partnership with Happydemics. Integrated directly into the Displayce platform, this solution aims to measure key KPIs to monitor the real performance of DOOH campaigns on awareness criteria: memorization rate, brand attribution, impact on consideration or purchase intention. The Orange Bank campaign generated 24 awareness points with the Happydemics methodology and showed that 49% of consumers, after being exposed to the campaign, showed a positive intention to learn more about the Orange Bank offer.

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