Meeting place for key players in digital business, marketing and innovation, DMEXCO will happen September 12-13, 2018 in Cologne, Germany. Each year, DMEXCO brings together more than 50,000 visitors, 1,100 exhibitors, and 500 speakers from around the world.


DISPLAYCE will be present on Hall 6.1 N#E20.

For the occasion, the team will present its new functions and features to european markets. After recently injecting some AI into its programmatic platform, DISPLAYCE optimises the buying, impact and quality of DOOH campaigns.


WANT TO MEET US? Keep in touch by email to:

First competition of creators of companies on TV and radio, the BFM Academy has been launched its 13th season this year. They were 500 to apply for, 64 of them passed the castings in 5 big cities of France, 12 were in top selection and only 4 were in Final including us!


DISPLAYCE comes third!

Last June 25th, we defended our projects in front of experts at the time of the BFM Academy Final. You were a lot to vote for us and thanks to your support, DISPLAYCE came third to this prestigious contest. Then… Thank you a LOT!!

To watch the replay of the Final: OVER THERE.
To follow the program: THIS WAY.

First competition of creators of companies on TV and radio, the BFM Academy launched this year its 13th season. They were 500 to apply for, 64 of them passed the castings in 5 big cities of France, 12 were in top selection and only 4 are in Final… including us!!


DISPLAYCE cross its fingers to win the Final!

We are very proud to announce you our selection in the BFM Academy’s Final. See you on June 25, 2018 for the result! We will need you to support us in this very important moment in our start-up’s life.


Few words on the competition by the BFM Academy team:

They are in their thirties on average and are more than invested in their project which began on a corner of the living room table.
They all have common points:

  • All of them have an incredible determination
  • All of them doubt, but none throw in the towel
  • All of them work 35 hours a day
  • All of them are business creators, so they create wealth and jobs
  • And no one complains. Never!

They are on the “light side of the Force” and also every week in BFM Academy.

To follow the program: THIS WAY.

Held by Le Monde Informatique, the Grand Prix of the Digital Enterprise named “France Entreprise Digital” has just launched its 4th edition. The good news: DISPLAYCE has been chosen to compete in the Digital Transformation category!


We need you!

Until May 24, 2018, Internet users vote for the most innovative French digital and IT projects. The results will come out the day after at the Viva Technology show on the HPE stand (FED 2018 sponsor). You understood, it is thanks to your support that we have a chance to be elected, so at your clicks, it is by THIS WAY!


France Entreprise Digital: celebrate those who make, invent and advance

Every year, France Entreprise Digital highlights and rewards projects in private or public companies that best embody the values ​​of innovation and transformation through three categories: “Best Start-Up Project”, “Best Transformation Project” and “Grand Prix”. Project leaders benefit from the valuable support of the 14 partner regional IT clubs.

For the second year, DISPLAYCE will be taking part from 06 to 08 June 2018 in the 59th Congress of the FEPE to be held at the Hilton Sorrento Palace (Sorrento, Italy).


What is FEPE?

Founded in 1959, FEPE International is the only global Out of Home association, working to promote and improve the OOH industry on behalf of his members (JCDecaux, Clear Channel, Exterion, Ströer, OUTFRONT Media et oOh!Media). Annually, the association organizes a congress around outdoor advertising, with the support of experts and professionals.


Why participate?

Annually, the event allows participants to meet other outdoor advertising players and gain full visibility of this ever-changing environment.

With nearly 300 delegates expected, the Congress will undoubtedly be a key event for outdoor advertising professionals. On the program: conferences, the announcement of the 2018 FEPE Creative Awards and a full exhibition space.


Want to meet us?

You will be also at the FEPE and want to say hello?

To schedule an appointment together or exchange with us before you go, do not hesitate to contact us: or


To know more about the event: THIS WAY.

DISPLAYCE, the leading DSP (Demand Side Platform) dedicated to DOOH digital display, has incorporated in its platform IMP MULTIPLY, a standard developed by DPAA, the leading global organization for everything digital out of home. The platform will make it easier to calculate the audience reached by a campaign appearing on digital screens. This standard allows the automated purchasing protocols developed for the Web to be adapted to one of the major features of DOOH. A key development in the worldwide DOOH market!


Standards to support the growth of DOOH

Last April, thanks to dynamic exchanges within its ecosystem and meaningful collaboration with Prohaska Consulting, DPAA made available to the players of the DOOH sector the first set of standards for the standardization of the use of programmatics in DOOH. Modelled on the IAB Standard, the purpose of these standards is to facilitate purchasing of this medium, whose effectiveness has been undeniably demonstrated. “We are grateful to have contributed to the development of these first important standards, which encourage and support the growth of the DOOH  market worldwide by making it much easier for leading buyers, sellers, and tech firms to transact,” said Matt Prohaska, CEO & Principal of Prohaska Consulting.


DISPLAYCE, a pioneer in integrating the standards

DOOH advertising (PLAY) is unique in offering “one-to-many” delivery (one broadcast = multiple opportunities to see the advertisement), as opposed to the “one-to-one” delivery (one broadcast = one opportunity) of the traditional programmatics industry. IMP MULTIPLY is a coefficient that allows this feature to be taken into account. Using this new standard, publishers can now indicate, for each screen, the number of people likely to see each advertisement broadcast.

As DOOH advertising continues its strong growth across the globe, DPAA is please to help accelerate this growth with our work in developing the DPAA Programmatic Standards,” said Barry Frey, President & CEO of DPAA. “Programmatic trading is an important element in the advertising ecosystem and we are pleased to see its growth with innovation from DPAA Member companies like DISPLAYCE.”


An acceleration in the adoption of programmatic

“DPAA and Prohaska Consulting have done remarkable work that has accelerated the adoption of programmatic by all of those involved in DOOH. These standards, particularly IMP MULTIPLY, which we immediately incorporated into our platform, represent significant progress for the DOOH market. These standards will help us work closely with publishers to measure each screen’s audience as accurately as possible and thus lend credibility to this new medium’s advantage by offering increasingly more reliable targeting data and automated reports to trading desks”, says Laure Malergue, the Founder and CEO of DISPLAYCE.

A player in the DOOH market, DISPLAYCE will take part in the upcoming New York Digital Signage Week, from October 30th to November 3rd.  This presents an opportunity for the DSP to discuss and exchange with its American and European equivalents concerning these new standards and identify new opportunities for growth.

DMEXCO, Europe’s largest trade fair dedicated to digital marketing, takes place on 13th and 14th of September in Cologne, Germany.

No fewer than 50,000 people are expected to attend this key event. This year, DISPLAYCE will have a stand in the Pavillon France – Hall 6 / C017 – D078 (located in the Ratecard lounge area).

This is the perfect opportunity for the recent start-up to announce the opening of its UK subsidiary and to move full steam ahead with the platform’s European expansion.

By participating in DMEXCO, DISPLAYCE hopes to meet new UK trading desks and data providers while growing its European client network.

Schedule a meeting with our team :

Laure Malergue (CEO and Founder):
Marie Gaestel (VP Sales EMEA and Associates):

The 58th FEPE Congress « A Time of Revolution – Earning the Right to Win » will be held in Stockolm Wednesday June 7th and Friday June 9th 2017 at the Radisson Blu Waterfront hotel.


2 days of presentations and panels, with high calibre speakers from across the world, all of whom will be bringing their unique viewpoints on the Out of Home industry.

FEPE International Executive Director John Ellery says: “We believe this is the strongest line-up of speakers we have assembled at Congress, consisting of senior people from all sides of the industry who will be able to give delegates enormously valuable insights into the issues facing the global Out of Home industry and show clearly how we can move forward successfully together.”


To find out more regarding the event:

Let’s meet us! To take an appointment with Laure Malergue, CEO (DISPLAYCE):

New edition of the London Digital Signage Week organized by Daily DOOH from 8th to 12th May 2017!


London Digital Signage Week is a full week event in London for anyone in digital signage, interested in retail, employee communications, smart cities and digital out of home. This year, our team will participate to “Programmatic Buying and Marketplace Workshop” on May 10th pm. This workshop will be centred around three debates. Each debate is aimed at helping educate all involved in the programmatic buying and marketplace landscape.


Let’s meet us! To take an appointment with Laure Malergue, CEO (DISPLAYCE):


To find out more regarding the event: click here