Optimizing pet insurance awareness: Molecule Science teams up with Displayce to promote Santé Vet plans

, , ,

Real-time buying only on DOOH billboards defined within a radius around SPAs, pet shops, and veterinarians

Objective

Uplift in awareness through an ultra-targeted device

Location

Metropolitan France, in close proximity to spas, pet shops, and veterinarians

Partners

MoléculeScience ; JCDecaux – VIOOH ; Oxialive, DoohYouLike – Broadisign ; Imédiacenter – VistarMédia

SantéVet
SantéVet
SantéVet (2)
previous arrow
next arrow

SantéVet has been the leader in pet health insurance in France since its creation in 2003. Specializing in health insurance for dogs, cats, and exotic pets, SantéVet operates like a human mutual insurance company and reimburses veterinary expenses. The company’s mission is to enable as many pet owners as possible to access the best veterinary care.

For this campaign, SantéVet & Molécule Science programmatically purchased DOOH screens from JCDecaux, Imédiacenter, Doohyoulike, and Oxialive

The geographic targeting operated on the Displayce DSP allowed the selection of screens within a +/- 0.2 km radius of veterinarians, +/- 0.5 km from pet shops, and within a +/- 1 km radius of SPAs. This geographic targeting is coupled with a time targeting from 10 am to 8 pm on Wednesdays, Saturdays, and Sundays.

Download case study :

EN-SanteVET-x-DisplayceDownload
/by

Developing awareness of Avene’ sun care products with Publicis Media

, , ,

Real-time bidding only on DOOH billboards overrepresented by the target audience when the UV index was higher than 3.

Result : 61% positive intent following the campaign

Objective

Uplift in awareness through an ultra-targeted device

Location

Metropolitan France, in close proximity to the sales points of Avène sun care products

Partners

Publicis ; JCDecaux – Médiatransports ; VIOOH

EN Avene
EN Avene (2)
EN Avene (3)
EN Avene (4)
previous arrow
next arrow

The Eau Thermale Avène brand, particularly with its sun care range, is a brand of Pierre Fabre Cosmetics whose goal is to innovate for the health of sensitive skin while ensuring respect for nature. The Avène sun care brand is distributed in numerous specialized points of sale.

For this campaign, Avène and Publicis programmatically purchased JCDecaux and Médiatransports’ DOOH screens. The targeting operated on the Displayce DSP allowed the pre-bid selection of Adsquare’s audience data “Women 25-54 years old” coupled with the use of a UV trigger higher than 3, to only purchase screens that overrepresented the target audience in real-time.

The campaign’s effectiveness was measured through a brand lift survey conducted by Happydemics via the Displayce DSP. Avène’s range of sun care products experienced a 16-point uplift in awareness, and 61% of the impacted consumers expressed positive intent after seeing the campaign.

Download case study

EN-Avene-x-DisplayceDownload

/by