DISPLAYCE, first DSP dedicated to DOOH (Digital-Out-Of-Home), reveals the first part of its series of infographics in French on “The DOOH in France”. Based on a survey conducted among a panel of 200 active users of the platform*, as well as statistics disseminated by the IAB, Mad conseil or IPG Media Lab, this infographic aims to deliver some key figures on this media which growing.
DOOH, what is it?
The DOOH (Digital Out Of Home) is the advertising broadcast on digital posters outside the home. Integrated into the urban landscape, such as the street, gas stations, highways, shopping centers, hotels, fitness rooms, 40,000 digital posters accompany consumers in their daily journeys throughout the day.
The highest growth in 2017
According to an IREP study, the DOOH is the highest growth media in 2017. With 85 million of euro in advertising revenue for the period January/September 2017, the DOOH shows +15.5% growth, placing it at the head of historical media such as TV, radio, press, cinema…
An impacting media
For 85% of consumers surveyed, digital posters help to improve the brand image. Appreciated by consumers, it is also popular with advertisers attracted by its many strengths: the innovative video content that it can broadcast, the high rate of memorization observed, commitment to targets in full mobility.
Did you know?
DISPLAYCE has a large network of 35,000 digital posters, more than 85% of the French digital inventory!
*Statistical data from a survey conducted by DISPLAYCE from October 16 to November 15, 2017 among 200 active users of the platform. Survey conducted via an interactive form sent by email on “The DOOH market in France”.
To read the press release (French), click here.