Real-time purchase only on DOOH signs defined in a radius around SPAs, pet shops and veterinarians

Objective

Gain notoriety thanks to an ultra-targeted device

Location

France, in proximity of SPAs, pet shops and veterinarians

Partners

MoléculeScience ; JCDecaux – VIOOH ; Oxialive, DoohYouLike – Broadisign ; Imédiacenter – VistarMédia

Santévet
Snatévet 2
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SantéVet is, since its creation in 2003, the leader of animal health insurance in France. Specialized in animal health insurance for dogs, cats and pets, SantéVet works like a human mutual insurance company and reimburses veterinary expenses. The company’s mission is to give as many pet owners as possible access to the best veterinary care.

For this campaign, Santévet & Molécule Science programmatically purchased DOOH screens from JCDecaux, Imédiacenter, Doohyoulike and Oxialive.

Geographic targeting on the Displayce DSP enabled the selection of screens +/- 0.2 km from veterinarians, +/- 0.5 km from pet shops and +/- 1 km from animal shelters. This geographical targeting was coupled with a time targeting from 10am to 8pm on Wednesdays, Saturdays and Sundays.

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Real-time buying only on DOOH panels overweighted by the target affinity to the “Running” segment

Objective

Gain notoriety thanks to an ultra-targeted device

Location

France

Partners

Havas ; JCDecaux ; VIOOH; Clear Channel – Doohyoulike – ECN ; Broadsign

Puma
Puma
Puma
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Puma is a German company specializing in the manufacture of sporting goods founded in 1948. Known as “the brand with the leaping cat” and present in more than 120 countries, Puma is the 3rd largest sports equipment manufacturer in the world.

For this campaign, Havas and Puma programmatically purchased DOOH screens from 6 different publishers. Targeting on the Displayce DSP enabled the selection, in pre-bid mode, of audience data affinities to “Running” in order to buy only the screens that overweighted the target in real time.

The success of the campaign was measured thanks to a brandlift survey monitored by Happydemics via the Displayce DSP to compare the impact of the 2 creatives.

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Real-time buying only on DOOH panels overweighted by the target as soon as the UV index was above 3

Result: 61% of positive intention following the campaign.

Objective

Gain notoriety thanks to an ultra-targeted deviceciblé

Location

France, in proximity of Avene solar sales outlets

Partners

Publicis ; JCDecaux – Médiatransports ; VIOOH

Avene
Avene (2)
Avene (3)
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The brand Eau Thermale Avène, and in particular with its solar range, is a brand of Pierre Fabre Cosmétique whose objective is to innovate for the health of the sensitive skins while taking care of the respect of nature. The Avène solaire brand is distributed in many specialized sales outlets.

For this campaign, Avène solaire and Publicis programmatically purchased DOOH screens from JCDecaux and Médiatransports. Targeting on the Displayce DSP allowed the selection, in pre-bid, of Adsquare audience data “Women 25-54” coupled with the use of a UV trigger greater than 3, to buy only the screens that overweight the target in real time.

The effectiveness of the campaign was measured through a brandlift survey orchestrated by Happydemics via the Displayce DSP. The Avene suncare range benefited from a 16 point increase in awareness and 61% of consumers impacted expressed positive intent after seeing the campaign.

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