Revolutionizing Payment Methods: Ads’up agency teams up with Displayce to amplify awareness for Scalapay

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Real-time buying only on DOOH billboards defined in the 10 largest cities in France

Objective

Uplift in awareness through an ultra-targeted device

Location

Metropolitan France, 10 largest French cities

Partners

AD’S up ; JCDecaux – VIOOH ;  Imédiacenter – VistarMédia

Scalapay
Scalapay (2)
Scalapay (3)
Scalapay (4)
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Scalapay is an innovative payment method to purchase what you like online and in-store, receive your purchases immediately, and pay for them with peace of mind.

For this campaign, Scalapay and Ad’s up programmatically purchased JCDecaux and Imédiacenter’s DOOH screens.


The effectiveness of the campaign was measured through a brand lift survey conducted by Happydemics via the Displayce DSP. Scalapay’s service experienced a 23-point uplift in awareness, and 51% of the impacted consumers expressed positive intent towards this service after seeing the campaign.

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Case study – Fondation contre le cancer in Belgium

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Real-time buying only on DOOH panels over weighted by the target

as soon as the UV index was above 3

Objectives –

Gain awareness through an ultra-targeted device

Location –

Belgium, targeting major cities

Partners –

Robert & Marien; JCDecaux, Clear Channel; VIOOH, Broadsign

Fondation contre le cancer
Fondation contre le cancer
Fondation contre le cancer (2)
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The Foundation against Cancer plays an important role in three domains : scientific progress, support for patients and their families, and screening and prevention.

In this campaign, the Foundation against Cancer and Robert&Marien programmatically purchased DOOH screens from JCDecaux and Clear Channel Belgium. Targeting on the Displayce DSP allowed the selection, in pre-bid, of a UV index trigger (index of 3 or above)


Screens were bought only when UV index was reached in real time. This campaign was specifically viewable between 12 p.m. and 4 p.m, when sun rays were the strongest.

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Developing awareness of Avene’ sun care products with Publicis Media

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Real-time bidding only on DOOH billboards overrepresented by the target audience when the UV index was higher than 3.

Result : 61% positive intent following the campaign

Objective

Uplift in awareness through an ultra-targeted device

Location

Metropolitan France, in close proximity to the sales points of Avène sun care products

Partners

Publicis ; JCDecaux – Médiatransports ; VIOOH

EN Avene
EN Avene (2)
EN Avene (3)
EN Avene (4)
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The Eau Thermale Avène brand, particularly with its sun care range, is a brand of Pierre Fabre Cosmetics whose goal is to innovate for the health of sensitive skin while ensuring respect for nature. The Avène sun care brand is distributed in numerous specialized points of sale.

For this campaign, Avène and Publicis programmatically purchased JCDecaux and Médiatransports’ DOOH screens. The targeting operated on the Displayce DSP allowed the pre-bid selection of Adsquare’s audience data “Women 25-54 years old” coupled with the use of a UV trigger higher than 3, to only purchase screens that overrepresented the target audience in real-time.

The campaign’s effectiveness was measured through a brand lift survey conducted by Happydemics via the Displayce DSP. Avène’s range of sun care products experienced a 16-point uplift in awareness, and 61% of the impacted consumers expressed positive intent after seeing the campaign.

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