Jellyfish, an innovative marketing company integrating creativity, data and technology to improve the performance of the world’s biggest brands, chooses Displayce, the first French technology platform (DSP) that enables real-time purchase of advertising space on more than 500,000 digital display screens, to facilitate and optimize the purchase of digital panels from several SSPs (Supply-Side-Platform), and to measure the effectiveness of the campaign for Orange Bank. This campaign is part of a strategic cross-leveraged DOOH and display awareness plan, managed by Jellyfish teams for Orange Bank.
A campaign broadcast on 1383 digital panels, optimized in real time.
From December 15 to 24, 2021, the French online bank’s videos were displayed on 1383 digital panels located outdoors, in shopping malls and in store windows. Jellyfish chose a partner specialized in DOOH – Displayce, to simplify its connection to the most strategic digital panels and optimize their purchase from two major publishers: JCDecaux on the VIOOH SSP and Imediacenter on Vistar Media. 8 million impressions were thus delivered to reach the Orange Bank target audience with precision. Thanks to programmatic DOOH, the campaign was optimized in real time according to the time of day and the number of visitors around the screens, in order to ensure ultra-targeted distribution in relation to the advertiser’s target contact points.
A strong gain in awareness for Orange Bank generated by this programmatic DOOH campaign
For this campaign, effectiveness was measured using features such as the “programmatic DOOH post-test” solution developed in partnership with Happydemics. Integrated directly into the Displayce platform, this solution aims to measure key KPIs to monitor the real performance of DOOH campaigns on awareness criteria: memorization rate, brand attribution, impact on consideration or purchase intention. The Orange Bank campaign generated 24 awareness points with the Happydemics methodology and showed that 49% of consumers, after being exposed to the campaign, showed a positive intention to learn more about the Orange Bank offer.
DOOH programmatic campaign for Orange Bank