Following several years of R&D, DISPLAYCE allows DOOH campaign obstacles to be overcome by injecting some AI into its programmatic platform! Access France’s widest inventory in just one click and profit from advanced technology to optimise the performance of your most complex campaigns and reap the benefit of a network of premium screens.

 

BUY better | CONTROL quality | OPTIMISE your KPIs | MEASURE outperformance

 

 

Ecrans premium1. PREMIUM SCREENS
Enjoy the benefit of premium quality, thanks to a new selection of digital posters and billboards, combining a high-impact format + high-quality environment + wide audience.

Ecrans premium2. TARGETING BY TIME OF DAY
Specify exclusive or priority time slots for running your campaigns, to create an extra push at key times of day.

Ecrans premium3. KPI OPTIMISATION
Get the benefit, in just one click, of a selection of screens with the highest level of impact to meet your objectives, then measure the improvement in your KPIs.

Ecrans premium4. AUTOMATIC ADAPTATION
Automatically adapt your video to suit 18 different formats in just a few seconds, for a perfect match with all digital screens.

 

 

 

> Download the press release

DISPLAYCE integrates into its inventory a new screens’ network: digital posters of the Paris’ shop windows.

 

Take advantage of strategic locations with a high audience, such as pedestrian areas, busy boulevards, bus stops to capture your target’s attention.

With an estimated audience of nearly 7 million contacts per month, be visible in the Paris’ streets and increase your notoriety, sales,…

With this new network of screens, DISPLAYCE has more than 38,000 digital posters, i.e. more than 85% of the French digital inventory.

 

Want to test this new screens’ network? CLICK HERE

Last November, DISPLAYCE launched a major survey to collect data about DOOH’s French market situation. The study was conducted with 200 active users of the platform and permitted to collect several key data on both the actual use of DOOH in media planning and opportunities for 2018.

 

DOOH has and will be popular in 2018! It is expected that DOOH’s presence in media planning will grow by 54%. Traders surveyed claimed that DOOH represented 11% in actual media planning and that this number will grow up to 18% in 2018. Since many years we are observing a steady growth in this market and the trend seems unlikely to reverse.

 

DOOH attracts with its numerous advantageous features such as its capacity to increase brand-recognition (68%) or to generate traffic via drive to store mechanisms (64%). DOOH is also appreciated because it gives the ability to stand out from competitors using an innovative media (40%).

 

#WeLoveDOOH

 

Source: Survey on “The DOOH market in France” – DISPLAYCE 2017

DISPLAYCE now offers an innovative functionality: templates, a wide range of pre-defined targeting that allow to set up a campaign within a few clicks.

 

Templates are available directly after creating a new campaign in the “BY CAMPAIGN” tab or by adding a new line item to an already existing one. When the template is loaded, the selected targeting will automatically appear in your line item. You will be able to modify it to adapt perfectly to your advertiser’s specific demands.
 
[Case study] The ski template
 
This template allows you to target mountain lovers during their holidays in ski resorts.
1. Geo-localization: all French ski regions (the Alps, Pyrenees, Auvergne etc..)
2. Point of Interest: 30 km Radius around Ski stations

 

Try it now! Log in to your space.

Irep, Kantar media and France Pub announce the latest result of the media advertising market, the study was undertaken over a 9-month time span from January to September 2017.

 

The 3 quarters of 2017 show a drop-in ad revenues for traditional medias: Radio: – 4,2%, TV: -0,3%, National dailies: -9,4%, Magazine: -11,1%.

Only 3 media are standing out having a substantial growth: Cinema +11,7%, Leaflets without addresses +2,8% and… Digital display with + 15,5%! This trend observed since several quarters allows this media to reach 85 million euros in advertising in the period January – September 2017. To this growth, we must add the increase in the number of advertisers (+2% between January – September 2016 and the same given period in 2017).

This positive dynamic augur a great acceleration for digital display in 2018.

 

To see the whole study: CLICK HERE (FRENCH)

 

This month, DISPLAYCE launches a new feature on its platform: an interactive map allowing instant visualization of the reporting of its campaigns!

 

How does it work?

This new function is available by clicking on the “REPORT” tab and then “BY CAMPAIGN”. A filter system allows you to select different types of display screens, broadcasting context, line items, point of interest (hotspot) and point of sales to visualize in a single map its reporting in an detailed and visual way.

Want to try?

Log-in to your space!