The magic of Christmas is upon us and with it the hustle and bustle of shopping centers. For advertisers looking to capitalize on this crucial period, Displayce offers a unique opportunity to display DOOH campaigns within the busiest malls and shopping centers thanks to its exclusive partnership with MyTraffic.
Identify the shopping centers with the highest footfall over Christmas
Of the 160 shopping centers identified, a total of 1,786 screens are made available to advertisers, all located in areas with an average 35% increase in the number of visitors from the general public.
Displayce now provides its users with specific segments linked to events. Christmas is no exception.
The recent integration of MyTraffic, our trusted partner for location insights about malls and their catchment areas, has enabled us to analyze malls footfall in France. We analyzed the footfall of all French malls on the three weeks before Christmas in 2022 to highlight the busiest shopping centers for this year.
This calculation is based on an intelligent algorithm that carefully selects shopping centers with high shopper footfall. Of the 160 shopping centers identified, a total of 1,786 screens are made available to advertisers, all located in areas with an average 35% increase in the number of visitors from the general public.
This strategic concentration guarantees maximum visibility for DOOH campaigns over the Christmas period. This segment offers media agencies and advertisers the opportunity to take part in the excitement of Christmas and reach a wide range of potential consumers.
Target specific events with Displayce
Access to this segment is just a click away, making targeting much simpler for advertisers. Unlike usual, there is no slider to use to refine the traffic. The segment is already available in Insight Explorer’s Targeting section, under Events. Displayce therefore only provides the best possible malls, eliminating any risk of error for its users.
In this crucial Christmas period, Displayce’s MyTraffic audience segment is a strategic opportunity for advertisers looking to reach a large audience. With simplified set-up and careful location selection, this feature offers a powerful solution for maximizing the impact of your DOOH campaigns.