Displayce continues its growth in Europe with the opening of an office in Brussels and the hiring of Gauthier Mine

Brussels, June 24, 2024 – To support its rapid expansion in Belgium and the Benelux region, Displayce, the leading European platform for programmatic buying in digital out-of-home (DOOH), is strengthening its presence with the opening of its first office in Brussels. The hiring of Gauthier Mine as Head of Sales Benelux supports this growth.

Displayce, pioneering player in programmatic DOOH in Europe and the Benelux

Founded 10 years ago, Displayce is a programmatic buying platform specializing in digital out-of-home. By connecting advertisers and media agencies to over one million digital billboards and assets in 80 countries, the company establishes itself as a pioneer in programmatic DOOH in France and Europe. Displayce now has offices in Bordeaux, London, Madrid, and Brussels. Since 2022, JCDecaux has held a majority stake in the company.
Already well established in the Benelux with 42 media owners, including JCDecaux, Clear Channel, Global Netherlands, Basic Fit, and more than 18,000 screens available programmatically, Displayce is already collaborating with major media agencies such as Kinesso, Havas Belgium, and Biggie (formerly Gamned). The opening of the Brussels office and the hiring of Gauthier Mine allow Displayce to continue growing in this key region.

The Belgian market, dominated by Brussels and other major cities like Antwerp, Charleroi, and Liège – where three-quarters of the digital assets are concentrated – offers considerable potential for Displayce’s expansion. Indeed, investments in DOOH saw significant growth of 26.8% in Belgium in 2023 (Source: CIM Out-of-Home 2024).

Gauthier Mine appointed Head of Sales to drive Displayce’s expansion in the Benelux

Displayce Benelux - Gauthier Mine

With diverse experience in digital and advertising agencies in Brussels, Gauthier Mine brings in-depth knowledge of programmatic and the Belgian market. Prior to joining Displayce, he worked at Dentsu Aegis and later at the media agency Gamned, where he gained significant expertise in programmatic DOOH, media strategy, and business development. As Head of Sales Benelux, Gauthier Mine will play a key role in Displayce’s expansion in the region, enhancing its European presence. He collaborates closely with agencies, networks, and technology partners to integrate programmatic DOOH into campaign planning processes and position Displayce as the market’s leading DSP. Gauthier Mine reports to Rémi Boudard, VP of Sales, who in turn reports to Marie Gaestel, co-founder, and Chief Revenue Officer.

“I am delighted to join Displayce at such a crucial moment in its development. The Benelux market offers significant opportunities for programmatic DOOH, and I look forward to collaborating with agencies and advertisers in the region to maximize the impact of their media campaigns. Displayce is a major and innovative player, and I am enthusiastic about contributing to its success and expansion.

Gauthier Mine, Head of Sales Benelux, Displayce

Displayce-PR-Gauthier-Mine-in-BeneluxDownload
/by

DOOH & Mobile: Displayce and Locala Elevate Successful Cross-Channel Campaigns in Extended Partnership

Bordeaux, France – 02/05/2024 – Displayce, the European DSP specialising in programmatic DOOH, and Locala, the leader in multi-location advertising, reaffirm their partnership following significant campaign success to offer advertisers a seamless solution for DOOH activation combined with mobile ad placements.

Integrated solutions for targeted audience engagement

Displayce customers can now enhance their DOOH campaigns by seamlessly incorporating mobile activation. This integration enables advertisers to precisely target individuals passing  DOOH ads, creating a dynamic and impactful synergy between the two media. According to a 2022 study by GroupM, mobile-integrated DOOH campaigns were 40% more effective at driving brand awareness and 20% more effective at driving purchase intent

This advanced capability offers exceptional flexibility and value to Displayce customers, enabling them to easily combine DOOH with mobile channels. 

Laure Malergue, CEO and co-founder of Displayce, is enthusiastic about the partnership:

We are delighted to extend our partnership with Locala, offering our customers enhanced capabilities for activation and impact on DOOH campaigns combined with mobile ad placements. We have seen compelling results with our customers, enabling them to reach their target audience more effectively.

Improving DOOH campaigns with mobile retargeting

Christophe Collet, CEO of Locala, also shares his enthusiasm:

This partnership has enabled us to offer our customers a new way of reaching their target audience. Combining our expertise in local activation with Displayce’s expertise in DOOH activation creates a truly integrated solution for our customers.

Recognizing the inherent complementarity of DOOH and mobile as an advertising medium, this partnership amplifies the reach and creative impact of Out Of Home advertising while leveraging the interactivity, targeting and measurement capabilities of mobile advertising.

Combining the reach of OOH with the personalised engagement of mobile is proving to be an effective strategy in increasing brand awareness and attention.

Maroua Clergeon, offline media buyer at Values Media, the agency in charge of the Louvre Hotel Group account, testifies to the success of this integrated approach:

We used Displayce to run a campaign combining mobile advertising and DOOH to increase awareness of Campanile hotel offers among a leisure and professional upper socio-professional category target group, unfamiliar with the brand. By marking out the target’s route via DOOH panels in and around strategic business locations (transport, offices, petrol stations) and via the activation of mobile retargeting, we saw a 58% increase in the campaign’s reach. We were able to reach our target audience with a personalised message, delivering excellent results.

*All the data collected and used as part of these digital marketing operations complies with the GDPR regulations in force in Europe.

Download press release

/by

DOOH Retail Media: Displayce, in collaboration with JCDecaux and Unlimitail, activates data from Carrefour Proximité screens in its campaigns

Bordeaux, France, 15 December 2023 – Displayce, a major player in programmatic DOOH (Digital Out-Of-Home) in Europe, is offering new targeting criteria in its buying platform based on sales data from more than 400 Carrefour shops in France. This exclusive data, made available by Unlimitail, will enable advertisers and media agencies to trigger their campaigns in a perfectly affine manner on the JCDecaux digital screens deployed in Carrefour convenience stores.

displayce x jcdecaux x unlimitail dooh retail media offer

Displayce opens up its pDOOH offering to retail media thanks to the JCDecaux x Unlimitail partnership

Thanks to the partnership between JCDecaux and Unlimitail, Displayce now includes anonymized transactional data from Carrefour convenience stores, marketed exclusively by Unlimitail. This data makes it possible to identify the best selling moments for a product category in more than 80 segments (drinks, beauty, food, etc). This new flexible offering makes it possible to target, by shop and by time of day, the most affinity screens for a given product category.

Based on knowledge and analysis of in-store purchasing behavior, the data integrated into the Displayce platform is tangible and 100% anonymous (with no third-party cookies). This integration makes it possible to offer dynamic campaigns in the most affinity shops, at the best times to visit them, and according to the consumption of each product. With an overall volume of almost 2 million impressions available every day, this media activation is designed to drive performance and transformation. In this way, the advertising budget is optimally invested, with precise reporting.

Displayce’s technological innovation and media expertise have propelled the platform to become the pioneer of programmatic DOOH in Europe. The buying platform, designed to optimise the effectiveness, reach and quality of DOOH campaigns, offers media agencies instant access to over one million outdoor advertising screens worldwide. The activation of retail data for the Carrefour proximity format enables Displayce to extend its offer to retail media.

Shopper data / retail media: a unique opportunity for brands?

In France and around the world, retail media is growing steadily and is expected to reach a value of more than 175 billion dollars within five years, with a market share of almost 15%. Positioned as a retail medium centred on the shop, JCDecaux’s urban DOOH Proxi, thanks to the quality of its 2m² screens and their integration in shop windows as close as possible to shop entrances, guarantees visibility and impact for brand campaigns. The 400 points of sale equipped under the Carrefour City, Carrefour Market, Carrefour Contact and Carrefour Express banners were selected for their outperformance in relation to the chain’s average shopping basket (+40% in value) and represent more than one million customers per day. For example, during the festive season, it is possible for a FMCG (fast-moving consumer goods) brand to optimise the distribution of its campaign by activating the most relevant day, times and shops, based on particularly high chocolate sales, whether in terms of volume or percentage of the shopping basket.

At a time of major changes in the digital ecosystem, in particular the end of third-party cookies, choosing the DOOH Proxi urbaine offer on Carrefour screens via the Displayce platform guarantees a high-performance, visible, flexible and contextualised campaign that respects the brand’s attributes.

Download the press release (in French)

/by