Last November, DISPLAYCE launched a major survey to collect data about DOOH’s French market situation. The study was conducted with 200 active users of the platform and permitted to collect several key data on both the actual use of DOOH in media planning and opportunities for 2018.
DOOH has and will be popular in 2018! It is expected that DOOH’s presence in media planning will grow by 54%. Traders surveyed claimed that DOOH represented 11% in actual media planning and that this number will grow up to 18% in 2018. Since many years we are observing a steady growth in this market and the trend seems unlikely to reverse.
DOOH attracts with its numerous advantageous features such as its capacity to increase brand-recognition (68%) or to generate traffic via drive to store mechanisms (64%). DOOH is also appreciated because it gives the ability to stand out from competitors using an innovative media (40%).
Source: Survey on “The DOOH market in France” – DISPLAYCE 2017