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DMEXCO: we’ll be there!

Meeting place for key players in digital business, marketing and innovation, DMEXCO will happen September 12-13, 2018 in Cologne, Germany. Each year, DMEXCO brings together more than 50,000 visitors, 1,100 exhibitors, and 500 speakers from around the world.   DISPLAYCE will be present on Hall 6.1 N#E20. For the occasion, the team will present its […]

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BFM Academy: DISPLAYCE takes its place to the podium!

First competition of creators of companies on TV and radio, the BFM Academy has been launched its 13th season this year. They were 500 to apply for, 64 of them passed the castings in 5 big cities of France, 12 were in top selection and only 4 were in Final including us!   DISPLAYCE comes […]

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Here we go, we’re in BFM Academy final

First competition of creators of companies on TV and radio, the BFM Academy launched this year its 13th season. They were 500 to apply for, 64 of them passed the castings in 5 big cities of France, 12 were in top selection and only 4 are in Final… including us!!   DISPLAYCE cross its fingers […]

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[New context] Shop windows!

DISPLAYCE integrates into its inventory a new screens’ network: digital posters of the Paris’ shop windows.   Take advantage of strategic locations with a high audience, such as pedestrian areas, busy boulevards, bus stops to capture your target’s attention. With an estimated audience of nearly 7 million contacts per month, be visible in the Paris’ […]

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To your votes!

Held by Le Monde Informatique, the Grand Prix of the Digital Enterprise named “France Entreprise Digital” has just launched its 4th edition. The good news: DISPLAYCE has been chosen to compete in the Digital Transformation category!   We need you! Until May 24, 2018, Internet users vote for the most innovative French digital and IT […]

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FEPE, we’ll be there without fail!

For the second year, DISPLAYCE will be taking part from 06 to 08 June 2018 in the 59th Congress of the FEPE to be held at the Hilton Sorrento Palace (Sorrento, Italy).   What is FEPE? Founded in 1959, FEPE International is the only global Out of Home association, working to promote and improve the […]

[Interview] Hayssam Soueidan, Data Scientist

In this interview, Hayssam Soueidan talks to us about the tens of thousands of calculations carried out a day, computational biology and lots of other incredible, fascinating topics.     Hayssam, what’s motivating for you in this job? I’ve always really loved multidisciplinary approaches for solving problems in an efficient, logical way. Even in my […]

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[Infographic] DOOH in France (2/3)

DISPLAYCE, first DSP dedicated to DOOH (Digital-Out-Of-Home), reveals the second part of its series of infographics in French on “Le DOOH en France”. Based on a survey conducted among a panel of 200 active users of the platform*, as well as statistics disseminated by the IAB, Mad conseil or IPG Media Lab, this infographic aims […]

LiveRamp partnership!

LiveRamp and DISPLAYCE come together to increase the targeting performance of DOOH campaigns!   DISPLAYCE, 1st DSP dedicated to DOOH (Digital-Out-Of-Home) announces its collaboration with LiveRamp, OnBoarding data leader, company of the Acxiom group. This association allows to combine the wealth of data and programmatic flexibility to refine the qualification of digital panels when targeting […]

The Ad-review, 1st ad-verification reporting of the DOOH campaigns

This month, DISPLAYCE launches the Ad-review, the first ad-verification reporting that measures the media quality of your DOOH campaigns.   The goal?  The Ad-review gives you statistical data and a qualitative assessment of your campaigns by automatically auditing a percentage of the screen distribution in the field.   What criteria? – Image quality – The relevance […]

DOOH inside ski resort!

DISPLAYCE adds a new network to its platform: dynamic display totems located in luxury ski resorts.   Enjoy this season to take the opportunity of targeting mountain lovers inside their holiday accommodation with your adds. As the screens are located inside luxury resorts you will be touching an audience that mostly belong to the upper […]

[Business Case] Pure Player

With 72 billion euros and growth of 15% *, sales on the internet give prominence. The ease of access to the product, the means of comparison ultra fast or the gain of time convince each year always more French.   However, physical stores remain a safe bet in the purchasing process, according to a Cetelem/Harris […]

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[Infographic] The DOOH in France (1/3)

DISPLAYCE, first DSP dedicated to DOOH (Digital-Out-Of-Home), reveals the first part of its series of infographics in French on “The DOOH in France”. Based on a survey conducted among a panel of 200 active users of the platform*, as well as statistics disseminated by the IAB, Mad conseil or IPG Media Lab, this infographic aims […]

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DOOH in Media planning for 2018

Last November, DISPLAYCE launched a major survey to collect data about DOOH’s French market situation. The study was conducted with 200 active users of the platform and permitted to collect several key data on both the actual use of DOOH in media planning and opportunities for 2018.   DOOH has and will be popular in […]

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[New functionality] Templates

DISPLAYCE now offers an innovative functionality: templates, a wide range of pre-defined targeting that allow to set up a campaign within a few clicks.   Templates are available directly after creating a new campaign in the “BY CAMPAIGN” tab or by adding a new line item to an already existing one. When the template is […]

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The DISPLAYCE team is growing and recruits!

This week, we welcome 3 new recruits and are still looking for new profiles to complete our team.   Welcome aboard! Paul Simon, our new Product Manager, homonym of a famous singer. Renaud, Senior Full Stack Developer, our second homonym in the French song category Simon, Junior Marketing Product Manager or known as “the man […]

Very nice year 2018!

The entire DISPLAYCE team wishes you a wonderful, an incredible year 2018! In the absence of having made good resolutions concerning our addiction to coffee and puns, we intend to attack this new year with ever more new features on the platform and innovative campaigns as much as successful.   See you soon! 😉 The […]

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Digital display, the top growing media!

Irep, Kantar media and France Pub announce the latest result of the media advertising market, the study was undertaken over a 9-month time span from January to September 2017.   The 3 quarters of 2017 show a drop-in ad revenues for traditional medias: Radio: – 4,2%, TV: -0,3%, National dailies: -9,4%, Magazine: -11,1%. Only 3 […]

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New! Interactive map for campaigns

This month, DISPLAYCE launches a new feature on its platform: an interactive map allowing instant visualization of the reporting of its campaigns!   How does it work? This new function is available by clicking on the “REPORT” tab and then “BY CAMPAIGN”. A filter system allows you to select different types of display screens, broadcasting […]

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DISPLAYCE, the 1st european DSP to integrate DOOH programmatic standards into its platform!

DISPLAYCE, the leading DSP (Demand Side Platform) dedicated to DOOH digital display, has incorporated in its platform IMP MULTIPLY, a standard developed by DPAA, the leading global organization for everything digital out of home. The platform will make it easier to calculate the audience reached by a campaign appearing on digital screens. This standard allows […]