Leverage mobile and DOOH to promote Campanile hotels offering

Explore Campanile’ success story. Values Media and Displayce deployed a powerful pDOOH campaign to promote Campanile’s hotels and generate new prospects in France. For this campaign, Displayce and Campanile adopted a strategy of maximising repetition to effectively reach their target audience. They carefully refined the re-exposure strategy of the campaign in order to reach their target audience throughout their journey.

About Campanile

Campanile’s Hostels & Restaurants are designed for everyone: families, friends, corporate gatherings, solo diners, and even those looking to enhance their after-work experience. Campanile also proposes a diverse range of offers, ensuring that everyone can find a satisfying choice that aligns with their specific needs. Since 1976, with the establishment of the first Campanile hotel, they have continuously grown and enhanced their offerings to meet the standards of a demanding and ever-evolving market. 

About Values media

Values Media is a French company founded in 1990. They are a committed collective serving their clients, imbued with the values of solidarity, sharing, and social responsibility. Despite experiencing strong expansion over the past three years, they have maintained the spirit and agility of an independent agency. They strive to educate people about the ecological impact and the changes that can contribute to the evolution of both the world and the ever-evolving advertising market. Their agency is labeled RSE Lucie 26000, and they are committed on a daily basis to the fulfillment of their teams.

The campaign context

Campanile embarked on a mission to introduce their new offers to a segment relatively unfamiliar with Campanile,  the upper socio-professional leisure and professional categories in their different contexts, throughout France for a month and 10 days from September 11 to October 22, 2023. Their objective was to maximize outreach and gain new prospects during this period, concentrating on a new type of consumers through the strategic targeting adapting to each venue type to suit the affinity of their target.

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Using programmatic DOOH for maximum reach of new prospects

The campaign was conducted by Values media and supported by Displayce’ DSP. It was broadcasted on JCDecaux, Media Transport, Clear Channel, ECN, DoohYouLike and Fill up media panels throughout VIOOH and Phenix Digital’ SSP. 

Four distinct screen categories were activated: office, transports, malls, proxi and gas stations. Through those settings, Campanile broadcasted on 1 026  locations and 2 724 screens. Four different creatives were rotating on the screens. Campanile also marked out the target path to leverage repetition by adapting their targeting to each venue type in 17 strategic locations: 

  • Specific targeting of transport in France’s main business centres (eg, Paris La Défense, Lyon La Part Dieu, Marseille, etc.). Any display/format available within a radius of 1 km around the centers. 
  • An all-company offices scheme via the ECN offer (Paris, Lyon).
  • Gas station and proxi screens in a 1km radius from the center.

The results


The Campanile DOOH campaign achieved an impressive 10 981 564 impressions, including those from DOOH screens and 599 000 impressions from mobile retargeting with Locala. The combination of the expansive reach and creative impact of Out-Of-Home advertising, coupled with the interactivity, targeting, and measurement capabilities of mobile advertising, has significantly heightened brand awareness and consideration. This increase is shown through a 58% expansion in reach with mobile amplification and 18 000 clicks in retargeting.

The precise selection of DOOH screens, paired with personalized one-to-one engagement on mobile, has proven to be a successful strategy, fulfilling its goal of generating new prospects for Campanile and promoting their new offers.

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Leveraging pDOOH to promote Hyundai model rebranding

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Explore Hyundai’ success story. Havas, Innocean France and Displayce deployed a powerful DOOH campaign to promote Hyundai model rebranding in France. The campaign only broadcasted on the digital billboards and points of interest where the targeted audience is most present, for two weeks.

About Hyundai

The automobile market has undergone a significant shift towards electric and hybrid vehicles in recent years. The new challenge for car brands is to maintain their electric offerings in line with modern tastes and technologies to sustain consumer enthusiasm. Hyundai has adeptly embraced this evolution through a rebranding of their SUV, now named Kona SX2. As a brand with strong ecological values, Hyundai prioritizes showcasing low-consumption vehicles. The latest addition to their lineup, the Kona SX2, boasts numerous driver-assistance functionalities, an enhanced and comfortable interior, and much more.

About Havas

Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 22,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people.

About Innocean France

Innocean is a creative agency that bases their capabilities on three pillars: creativity, data, and talent, resulting in innovative, value-creating marketing solutions throughout the customer journey. The agency aims to create customized opportunities for each brand, ensuring brand development, enhanced experiences thanks to an effective marketing strategy.

The campaign context

Hyundai embarked on a mission to promote the second version of their KONA, named KONA SX2, throughout France in a brief timeframe from May 29 to June 11, 2023. Their objective was to maximize outreach and sales during this period, concentrating on their target audience through the strategic targeting of custom points of interest and screens around Hyundai shops.

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Using programmatic DOOH for maximum impact in limited time

The campaign was conducted by Havas and Innocean France and supported by Displayce’ DSP. It was broadcasted on JCDecaux, and Media Transport panels throughout VIOOH and Phenix Digital with three distinct screen categories: outdoors, airports and train stations. Through those settings, Hyundai diffused on 2 879 locations including 203 Hyundai shops and 4 623 screens. They also relied on custom dayparting to adapt the campaign’s flightplan to the different venue types, locations and audience behaviors:

  • 6am/10am and 5pm/23pm for railway stations
  • 6am/12pm and 5pm/22pm for service stations
  • 8am to 22pm for airports
  • 8am/12pm and 5pm/22pm for outdoor

They also used precise geotargeting focused on points of interest which substantially expanded the outreach to the intended audience. Their main strength was their ability to directly broadcast next to Hyundai shops by venue type. Outdoor and railway stations had to be at least 15 km around Hyundai dealerships. For airports and service stations it was 20 km.

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The results

Hyundai DOOH campaign reached an impressive 18 208 378 impressions. To truly grasp the effectiveness of this campaign, Displayce conducted two mobile programmatic surveys sent via Happydemics, with comparison of creatives on the display area around the panels. According to Happydemics data, the campaign resulted in a significant increase of 21 points in intent for a future purchase and a notable 28 point enhancement in brand image.

The precise selection of screens, combined with audience data brought accuracy and relevance to the campaign as it fulfills its goal of recognition and acknowledgement of model rebranding. 

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Beyond Boundaries: Displayce’s 2023 DOOH Chronicle

We wanted to take a moment to reflect on the incredible journey we’ve had in 2023. From reaching milestones to introducing groundbreaking product updates, our commitment to stay at the forefront of programmatic digital out-of-home (pDOOH) remains untouched.

Unleashing the Global Potential of pDOOH 

Enhanced Reach in the DOOH Landscape

+1M unique digital screens worldwide

Our premium inventory expanded even further, with over 1 million screens now available worldwide. This global network empowers advertisers to connect with audiences in diverse locations and demographics.

A network of 7 supply-side platforms

We continued to strengthen partnerships, with a total of 7 SSP, including the notable addition of Phenix Digital and Place Exchange. These collaborations enhance our ability to provide advertisers with unparalleled access to premium DOOH inventory.

80 new media owners

We have strategically enhanced our global presence, forming partnerships with over 80 influential media owners. Our expansion includes the incorporation of key regions with VIOOH, such as Singapore, New Zealand, and Australia, strengthening our influence in the dynamic Asia-Pacific market. Working closely with Grandi Stazioni in Italy and VIOOH in Portugal, we’ve established a robust presence in Southern Europe, while our collaboration with Boomerang Media reinforces our position in the UK market. In Latin America, our alliances with iCo Medios, Global, and Clear Channel Outdoor have solidified our impact across the region. Collectively, these collaborations represent an impactful expansion, designed to enrich our global footprint and engage diverse audiences on a worldwide scale.

1000+ running campaigns

We achieved a remarkable milestone by reaching 1000 running campaigns throughout the year, showcasing our expertise in delivering impactful DOOH activations for our clients.

Global Expansion and Team Growth

3 office openings in London, Madrid, and Amsterdam

In a strategic move to broaden our international presence, we opened three new offices in the United Kingdom, Spain, and the Netherlands with local teams. This expansion allows us to better serve our clients and partners in these key regions.

22 to 40 new team members

Our team has grown from 22 to 40 members – adding their skills and expertise to fuel our continued success. This growth is a testament to Displayce’s dedication to building a talented and diverse team. Check our Welcome to the Jungle brand new profile.

Doubled turnover

We experienced exceptional financial growth, doubling our turnover during the year. This accomplishment underscores the effectiveness of our pDOOH solutions and the trust our clients place in our capabilities.

Driving Impact Through Unmatched Visibility, Targeting and Forecasting

Platform redesign: Insight Explorer

We released a major shift in our solution: an intuitive interface offering a five-step process for easily creating, exploring, forecasting and sharing DOOH activations. Our emphasis on data visibility, interactive maps, clear insights, and dashboards has simplified the decision-making process, enhancing collaboration and efficiency for our clients. Among the new features, our media agencies can now create multi-publisher DOOH activations or share a campaign in read-only with their client so that they can explore targeting and potential.

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Location and audience-based campaigns

Our ambition to tailoring campaigns to specific audiences based on location data has enabled us to integrate key features and partners. 

  • Targeting group and polygon management

The introduction of targeting groups and polygons to draw zones to include or exclude from a campaign provide advertisers with greater flexibility and control over targeting, ensuring maximum relevance and impact.

  • DOOH Retail Media with JCDecaux and Unlimitail

Leveraging Carrefour Proximité and Monoprix data, we now offer new targeting criteria in its purchasing platform based on sales data from 400 Carrefour Proximité shops and 214 Monoprix shops in France. This exclusive data, made available by Unlimitail, enables advertisers and media agencies to trigger their campaigns in a perfectly affinitive way on the JCDecaux digital screens deployed in these convenience stores.

  • Location insights with Mytraffic

We have merged Mytraffic location insights (age, gender, households, income, catchment areas, visits) with data from over 14,400 billboards located in 215 shopping centers and their catchment areas in France, making it possible to define audience scores for each DOOH billboard every day and every hour.

  • Mobile retargeting

We partnered with Locala to enhance the synergy between mobile retargeting and Digital Out-of-Home (DOOH) advertising. By strategically retargeting DOOH-exposed users on mobile devices, we create a seamless and impactful brand experience. This collaboration, fueled by localized insights from Locala, ensures campaigns resonate with specific audiences, driving increased impressions per campaign. Experience the efficiency and effectiveness of a tailored, cross-channel strategy that leverages the strengths of mobile retargeting and DOOH.

  • Event segment for seasonal trends

Introducing an event segment feature, we empower our clients to align their campaigns with competitive seasonality trends such as Christmas and Black Friday, ensuring maximum visibility during key moments. With simplified set-up and careful location selection, this feature offers a powerful solution for maximizing the impact of your DOOH campaigns.

  • Creatives management

Creatives can now be uploaded in bulk. Select several lines to upload your creatives at once on a maximum number of screens.

  • POS management

You can now upload specific POS, either by copy / pasting a list of coordinates, or using address and associated names. This last option is now easier with the possibility to upload a template, enter the address in the first column and give the address a name in the third column. 

We have also improved the way to manage creatives. You can assign a POS to creatives.

To sum up

In conclusion, as we wrap up 2023, we are grateful for a year of global growth and innovation. With a network surpassing 1 million screens, partnerships with seven supply-side platforms, and collaborations with 80 media owners globally, this success is a testament of our solution reputation.

Achieving milestones like 1000 running campaigns, strategic office openings, and doubling turnover wouldn’t be possible without our valued clients. Your confidence in Displayce propels us forward, and we express our sincere gratitude for being an integral part of our journey. Here’s to continued success and impactful DOOH campaigns in the coming years. Thank you for choosing Displayce.

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