Revolutionizing Payment Methods: Ads’up agency teams up with Displayce to amplify awareness for Scalapay
Real-time buying only on DOOH billboards defined in the 10 largest cities in France
Objective
Uplift in awareness through an ultra-targeted device
Location
Metropolitan France, 10 largest French cities
Partners
AD’S up ; JCDecaux – VIOOH ; Imédiacenter – VistarMédia
Scalapay is an innovative payment method to purchase what you like online and in-store, receive your purchases immediately, and pay for them with peace of mind.
For this campaign, Scalapay and Ad’s up programmatically purchased JCDecaux and Imédiacenter’s DOOH screens.
The effectiveness of the campaign was measured through a brand lift survey conducted by Happydemics via the Displayce DSP. Scalapay’s service experienced a 23-point uplift in awareness, and 51% of the impacted consumers expressed positive intent towards this service after seeing the campaign.
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