Case study : Scalapay in France
Real-time purchasing only on DOOH screens defined in the ten largest French cities
Objective
Gain notoriety thanks to an ultra-targeted device
Location
France, ten highest cities
Partners
AD’S up ; JCDecaux – VIOOH ; Imédiacenter – VistarMédia
Scalapay is an innovative payment method to buy what you like online and in stores, receive your purchases immediately and pay them with complete peace of mind.
For this campaign, Scalapay & Ad’s up programmatically purchased DOOH screens from JCDecaux and Imédiacenter.
The effectiveness of the campaign was measured through a brandlift survey orchestrated by Happydemics via the Displayce DSP. The Scalapay service benefited from a 23 point increase in awareness and 51% of the consumers impacted expressed a positive intention about the service after having seen the campaign.
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