Case study : Scalapay in France

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Real-time purchasing only on DOOH screens defined in the ten largest French cities


Gain notoriety thanks to an ultra-targeted device


France, ten highest cities


AD’S up ; JCDecaux – VIOOH ;  Imédiacenter – VistarMédia

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Scalapay is an innovative payment method to buy what you like online and in stores, receive your purchases immediately and pay them with complete peace of mind.

For this campaign, Scalapay & Ad’s up programmatically purchased DOOH screens from JCDecaux and Imédiacenter.

The effectiveness of the campaign was measured through a brandlift survey orchestrated by Happydemics via the Displayce DSP. The Scalapay service benefited from a 23 point increase in awareness and 51% of the consumers impacted expressed a positive intention about the service after having seen the campaign.

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