Optimizing pet insurance awareness: Molecule Science teams up with Displayce to promote Santé Vet plans
Real-time buying only on DOOH billboards defined within a radius around SPAs, pet shops, and veterinarians
Objective
Uplift in awareness through an ultra-targeted device
Location
Metropolitan France, in close proximity to spas, pet shops, and veterinarians
Partners
MoléculeScience ; JCDecaux – VIOOH ; Oxialive, DoohYouLike – Broadisign ; Imédiacenter – VistarMédia
SantéVet has been the leader in pet health insurance in France since its creation in 2003. Specializing in health insurance for dogs, cats, and exotic pets, SantéVet operates like a human mutual insurance company and reimburses veterinary expenses. The company’s mission is to enable as many pet owners as possible to access the best veterinary care.
For this campaign, SantéVet & Molécule Science programmatically purchased DOOH screens from JCDecaux, Imédiacenter, Doohyoulike, and Oxialive
The geographic targeting operated on the Displayce DSP allowed the selection of screens within a +/- 0.2 km radius of veterinarians, +/- 0.5 km from pet shops, and within a +/- 1 km radius of SPAs. This geographic targeting is coupled with a time targeting from 10 am to 8 pm on Wednesdays, Saturdays, and Sundays.
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