Case study : SantéVet in France

, , ,

Real-time purchase only on DOOH signs defined in a radius around SPAs, pet shops and veterinarians


Gain notoriety thanks to an ultra-targeted device


France, in proximity of SPAs, pet shops and veterinarians


MoléculeScience ; JCDecaux – VIOOH ; Oxialive, DoohYouLike – Broadisign ; Imédiacenter – VistarMédia

Snatévet 2
previous arrow
next arrow

SantéVet is, since its creation in 2003, the leader of animal health insurance in France. Specialized in animal health insurance for dogs, cats and pets, SantéVet works like a human mutual insurance company and reimburses veterinary expenses. The company’s mission is to give as many pet owners as possible access to the best veterinary care.

For this campaign, Santévet & Molécule Science programmatically purchased DOOH screens from JCDecaux, Imédiacenter, Doohyoulike and Oxialive.

Geographic targeting on the Displayce DSP enabled the selection of screens +/- 0.2 km from veterinarians, +/- 0.5 km from pet shops and +/- 1 km from animal shelters. This geographical targeting was coupled with a time targeting from 10am to 8pm on Wednesdays, Saturdays and Sundays.

Download case study :