Running in style: Havas and Displayce team up to amplify Puma’s new shoe awareness via pDOOH

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Exclusive real-time purchases: limited to DOOH billboards overrepresented by the target audience in the ‘Running’ Segment.

Objective

Uplift in awareness through an ultra-targeted device

Location

Metropolitan France

Partners

Havas ; JCDecaux ; VIOOH; Clear Channel – Doohyoulike – ECN ; Broadsign

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PUMA is a German company specializing in the manufacture of sports goods, founded in 1948. Known as “the brand with the leaping feline” and present in more than 120 countries, PUMA is the third-largest global sportswear manufacturer.

For this campaign, Havas and PUMA programmatically purchased DOOH screens from 6 different media owners. The targeting operated on the Displayce DSP allowed the pre-bid selection of audience data affiliated with “Running” to only purchase screens that overrepresented the target audience in real-time.

The campaign’s effectiveness was measured through a brand lift survey conducted by Happydemics via the Displayce DSP to compare the impact of the two creatives.

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Revolutionizing Payment Methods: Ads’up agency teams up with Displayce to amplify awareness for Scalapay

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Real-time buying only on DOOH billboards defined in the 10 largest cities in France

Objective

Uplift in awareness through an ultra-targeted device

Location

Metropolitan France, 10 largest French cities

Partners

AD’S up ; JCDecaux – VIOOH ;  Imédiacenter – VistarMédia

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Scalapay is an innovative payment method to purchase what you like online and in-store, receive your purchases immediately, and pay for them with peace of mind.

For this campaign, Scalapay and Ad’s up programmatically purchased JCDecaux and Imédiacenter’s DOOH screens.


The effectiveness of the campaign was measured through a brand lift survey conducted by Happydemics via the Displayce DSP. Scalapay’s service experienced a 23-point uplift in awareness, and 51% of the impacted consumers expressed positive intent towards this service after seeing the campaign.

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Developing awareness of Avene’ sun care products with Publicis Media

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Real-time bidding only on DOOH billboards overrepresented by the target audience when the UV index was higher than 3.

Result : 61% positive intent following the campaign

Objective

Uplift in awareness through an ultra-targeted device

Location

Metropolitan France, in close proximity to the sales points of Avène sun care products

Partners

Publicis ; JCDecaux – Médiatransports ; VIOOH

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The Eau Thermale Avène brand, particularly with its sun care range, is a brand of Pierre Fabre Cosmetics whose goal is to innovate for the health of sensitive skin while ensuring respect for nature. The Avène sun care brand is distributed in numerous specialized points of sale.

For this campaign, Avène and Publicis programmatically purchased JCDecaux and Médiatransports’ DOOH screens. The targeting operated on the Displayce DSP allowed the pre-bid selection of Adsquare’s audience data “Women 25-54 years old” coupled with the use of a UV trigger higher than 3, to only purchase screens that overrepresented the target audience in real-time.

The campaign’s effectiveness was measured through a brand lift survey conducted by Happydemics via the Displayce DSP. Avène’s range of sun care products experienced a 16-point uplift in awareness, and 61% of the impacted consumers expressed positive intent after seeing the campaign.

Download case study

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