This month, DISPLAYCE launches the Ad-review, the first ad-verification reporting that measures the media quality of your DOOH campaigns. The goal? The Ad-review gives you statistical data and a qualitative assessment of your campaigns by automatically auditing a percentage of the screen distribution in the field. What criteria? – Image quality – The relevance […]
DISPLAYCE adds a new network to its platform: dynamic display totems located in luxury ski resorts. Enjoy this season to take the opportunity of targeting mountain lovers inside their holiday accommodation with your adds. As the screens are located inside luxury resorts you will be touching an audience that mostly belong to the upper […]
With 72 billion euros and growth of 15% *, sales on the internet give prominence. The ease of access to the product, the means of comparison ultra fast or the gain of time convince each year always more French. However, physical stores remain a safe bet in the purchasing process, according to a Cetelem/Harris […]
https://www.displayce.com/wp-content/uploads/2018/02/Business-case-grand-uk.jpg272757displaycehttps://www.displayce.com/wp-content/uploads/2021/07/logo-wordpress.pngdisplayce2018-02-16 15:31:132018-07-12 17:30:37[Business Case] Pure Player
DISPLAYCE, first DSP dedicated to DOOH (Digital-Out-Of-Home), reveals the first part of its series of infographics in French on “The DOOH in France”. Based on a survey conducted among a panel of 200 active users of the platform*, as well as statistics disseminated by the IAB, Mad conseil or IPG Media Lab, this infographic aims […]
https://www.displayce.com/wp-content/uploads/2018/04/Infographic-1.png272752displaycehttps://www.displayce.com/wp-content/uploads/2021/07/logo-wordpress.pngdisplayce2018-01-23 15:49:552018-07-12 17:47:04[Infographic] The DOOH in France (1/3)
Last November, DISPLAYCE launched a major survey to collect data about DOOH’s French market situation. The study was conducted with 200 active users of the platform and permitted to collect several key data on both the actual use of DOOH in media planning and opportunities for 2018. DOOH has and will be popular in […]
https://www.displayce.com/wp-content/uploads/2018/04/DOOH-in-Media-planning-for-2018.png272752displaycehttps://www.displayce.com/wp-content/uploads/2021/07/logo-wordpress.pngdisplayce2018-01-11 13:07:252018-07-12 17:24:42DOOH in Media planning for 2018
DISPLAYCE now offers an innovative functionality: templates, a wide range of pre-defined targeting that allow to set up a campaign within a few clicks. Templates are available directly after creating a new campaign in the “BY CAMPAIGN” tab or by adding a new line item to an already existing one. When the template is […]
The Ad-review, 1st ad-verification reporting of the DOOH campaigns
DigitalThis month, DISPLAYCE launches the Ad-review, the first ad-verification reporting that measures the media quality of your DOOH campaigns. The goal? The Ad-review gives you statistical data and a qualitative assessment of your campaigns by automatically auditing a percentage of the screen distribution in the field. What criteria? – Image quality – The relevance […]
DOOH inside ski resort!
DigitalDISPLAYCE adds a new network to its platform: dynamic display totems located in luxury ski resorts. Enjoy this season to take the opportunity of targeting mountain lovers inside their holiday accommodation with your adds. As the screens are located inside luxury resorts you will be touching an audience that mostly belong to the upper […]
[Business Case] Pure Player
DigitalWith 72 billion euros and growth of 15% *, sales on the internet give prominence. The ease of access to the product, the means of comparison ultra fast or the gain of time convince each year always more French. However, physical stores remain a safe bet in the purchasing process, according to a Cetelem/Harris […]
[Infographic] The DOOH in France (1/3)
Digital, Infographic, ProgrammaticDISPLAYCE, first DSP dedicated to DOOH (Digital-Out-Of-Home), reveals the first part of its series of infographics in French on “The DOOH in France”. Based on a survey conducted among a panel of 200 active users of the platform*, as well as statistics disseminated by the IAB, Mad conseil or IPG Media Lab, this infographic aims […]
DOOH in Media planning for 2018
Digital, NewLast November, DISPLAYCE launched a major survey to collect data about DOOH’s French market situation. The study was conducted with 200 active users of the platform and permitted to collect several key data on both the actual use of DOOH in media planning and opportunities for 2018. DOOH has and will be popular in […]
[New functionality] Templates
Digital, New, ProgrammaticDISPLAYCE now offers an innovative functionality: templates, a wide range of pre-defined targeting that allow to set up a campaign within a few clicks. Templates are available directly after creating a new campaign in the “BY CAMPAIGN” tab or by adding a new line item to an already existing one. When the template is […]