for dooh lovers

#programmatic #dooh #digital #data

Partenariat LiveRamp & Displayce

LiveRamp and DISPLAYCE come together to increase the targeting performance of DOOH campaigns!   DISPLAYCE, 1st DSP dedicated to DOOH (Digital-Out-Of-Home) announces its collaboration with LiveRamp, OnBoarding data leader, company of the Acxiom group. This association allows to combine the wealth of data and programmatic flexibility to refine the qualification of digital panels when targeting […]

Ad-review, first ad-verification reporting

This month, DISPLAYCE launches the Ad-review, the first ad-verification reporting that measures the media quality of your DOOH campaigns.   The goal?  The Ad-review gives you statistical data and a qualitative assessment of your campaigns by automatically auditing a percentage of the screen distribution in the field.   What criteria? – Image quality – The relevance […]

New network

DISPLAYCE adds a new network to its platform: dynamic display totems located in luxury ski resorts.   Enjoy this season to take the opportunity of targeting mountain lovers inside their holiday accommodation with your adds. As the screens are located inside luxury resorts you will be touching an audience that mostly belong to the upper […]

Business case

With 72 billion euros and growth of 15% *, sales on the internet give prominence. The ease of access to the product, the means of comparison ultra fast or the gain of time convince each year always more French.   However, physical stores remain a safe bet in the purchasing process, according to a Cetelem/Harris […]

Infographic 1

DISPLAYCE, first DSP dedicated to DOOH (Digital-Out-Of-Home), reveals the first part of its series of infographics in French on “The DOOH in France”. Based on a survey conducted among a panel of 200 active users of the platform*, as well as statistics disseminated by the IAB, Mad conseil or IPG Media Lab, this infographic aims […]

DOOH in Media planning for 2018

Last November, DISPLAYCE launched a major survey to collect data about DOOH’s French market situation. The study was conducted with 200 active users of the platform and permitted to collect several key data on both the actual use of DOOH in media planning and opportunities for 2018.   DOOH has and will be popular in […]