With 72 billion euros and growth of 15% *, sales on the internet give prominence. The ease of access to the product, the means of comparison ultra fast or the gain of time convince each year always more French.
However, physical stores remain a safe bet in the purchasing process, according to a Cetelem/Harris Interactive survey conducted in January 2018 with a panel of more than 1,000 consumers.
Useful, reassuring and entertaining place, the physical store continues to seduce young and old. 62% of e-shoppers go at least once a week to a big store**.
E-commerce friends, we have 3 tips to distill you to reassure your audience, mark your physical presence even if you do not have a store and create commitment!
*Source: Fevad – The key figures 2017
**Web-to-store barometer – BVA for Mappy – 2017
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