The Digital Place Based Advertising Association (DPAA) announced today that it has added another company to its global membership roster with the addition of DISPLAYCE. Based in France, DISPLAYCE offers advertisers a DSP (Demand Side Platform) for creating and running targeted on localization and audience digital out-of-home (DOOH) campaigns. “The importance of programmatic to […]
https://www.displayce.com/wp-content/uploads/2017/05/Logo-DPPA.png272752displaycehttps://www.displayce.com/wp-content/uploads/2021/07/logo-wordpress.pngdisplayce2017-05-04 10:13:272018-07-12 15:55:13The Digital Place Based Advertising Association (DPAA) adds DISPLAYCE as global member
New edition of the London Digital Signage Week organized by Daily DOOH from 8th to 12th May 2017! London Digital Signage Week is a full week event in London for anyone in digital signage, interested in retail, employee communications, smart cities and digital out of home. This year, our team will participate to “Programmatic Buying and Marketplace […]
Displayce, the first programmatic platform for digital posters (DOOH), is forging a strategic partnership with adsquare, the leader in mobile audience data. This agreement will allow, for the first time ever in Europe, any single audience segment to be activated for both mobile display and DOOH campaigns. Optimise the impact of a campaign on […]
https://www.displayce.com/wp-content/uploads/2017/03/adsquare-1.png272752displaycehttps://www.displayce.com/wp-content/uploads/2021/07/logo-wordpress.pngdisplayce2017-03-20 10:43:182018-04-16 12:03:39Displayce teams up with Adsquare to boost Cross-Media DOOH and mobile campaigns
DISPLAYCE, a programmatics specialist dedicated to DOOH, has raised 850,000 euros to accelerate its technological development. The start-up plans to recruit new collaborators. Today, only 8% of France’s advertising revenue for advertising displays is generated by digital, compared with 31% in Great Britain and 40.8% in the United States. DISPLAYCE wishes to address this […]
hotelF1, the leading low-cost hotel chain in France and a brand in the AccorHotels Group, has launched its “CityTrip” Instagram campaign with physical advertising. The 100% programmatic campaign envisioned by hotelF1 and Amnet involves targeted digital advertising (DOOH), as well as mobile broadcasting around the chain’s hotels and a measurement of the physical traffic […]
https://www.displayce.com/wp-content/uploads/2016/06/hotelF1-Logo.png272752displaycehttps://www.displayce.com/wp-content/uploads/2021/07/logo-wordpress.pngdisplayce2016-06-02 12:19:582018-07-12 15:37:53HotelF1, of the AccorHotels Group, launches its first DOOH programmatics campaign in France with Amnet and DISPLAYCE
Laure Malergue is the founder of DISPLAYCE. The company is an DSP with a fleet of 26,000 digital screens in France, within five indoor and outdoor display networks, for programmatic sales. Its solution has been operational since early 2016. What does programmatics have to offer for exterior digital display advertising? Firstly, programmatics makes it possible […]
https://www.displayce.com/wp-content/uploads/2016/04/Interview-Laure-MALERGUE.png272752displaycehttps://www.displayce.com/wp-content/uploads/2021/07/logo-wordpress.pngdisplayce2016-04-29 17:10:382023-02-07 18:44:20[Interview] Laure Malergue, CEO of DISPLAYCE
The Digital Place Based Advertising Association (DPAA) adds DISPLAYCE as global member
Association, DigitalThe Digital Place Based Advertising Association (DPAA) announced today that it has added another company to its global membership roster with the addition of DISPLAYCE. Based in France, DISPLAYCE offers advertisers a DSP (Demand Side Platform) for creating and running targeted on localization and audience digital out-of-home (DOOH) campaigns. “The importance of programmatic to […]
“London Digital Signage Week”, let’s meet us!
Digital, Events, ProgrammaticNew edition of the London Digital Signage Week organized by Daily DOOH from 8th to 12th May 2017! London Digital Signage Week is a full week event in London for anyone in digital signage, interested in retail, employee communications, smart cities and digital out of home. This year, our team will participate to “Programmatic Buying and Marketplace […]
Displayce teams up with Adsquare to boost Cross-Media DOOH and mobile campaigns
Association, Digital, ProgrammaticDisplayce, the first programmatic platform for digital posters (DOOH), is forging a strategic partnership with adsquare, the leader in mobile audience data. This agreement will allow, for the first time ever in Europe, any single audience segment to be activated for both mobile display and DOOH campaigns. Optimise the impact of a campaign on […]
DISPLAYCE raises 850,000 euros
Digital, Fund raising, ProgrammaticDISPLAYCE, a programmatics specialist dedicated to DOOH, has raised 850,000 euros to accelerate its technological development. The start-up plans to recruit new collaborators. Today, only 8% of France’s advertising revenue for advertising displays is generated by digital, compared with 31% in Great Britain and 40.8% in the United States. DISPLAYCE wishes to address this […]
HotelF1, of the AccorHotels Group, launches its first DOOH programmatics campaign in France with Amnet and DISPLAYCE
Association, Digital, ProgrammatichotelF1, the leading low-cost hotel chain in France and a brand in the AccorHotels Group, has launched its “CityTrip” Instagram campaign with physical advertising. The 100% programmatic campaign envisioned by hotelF1 and Amnet involves targeted digital advertising (DOOH), as well as mobile broadcasting around the chain’s hotels and a measurement of the physical traffic […]
[Interview] Laure Malergue, CEO of DISPLAYCE
Digital, ProgrammaticLaure Malergue is the founder of DISPLAYCE. The company is an DSP with a fleet of 26,000 digital screens in France, within five indoor and outdoor display networks, for programmatic sales. Its solution has been operational since early 2016. What does programmatics have to offer for exterior digital display advertising? Firstly, programmatics makes it possible […]