DISPLAYCE, a programmatics specialist dedicated to DOOH, has raised 850,000 euros to accelerate its technological development. The start-up plans to recruit new collaborators.
Today, only 8% of France’s advertising revenue for advertising displays is generated by digital, compared with 31% in Great Britain and 40.8% in the United States.
DISPLAYCE wishes to address this delay with its programmatic advertising platform dedicated to digital display. Founded in 2014 by Laure Malergue and Marie Gaestel, this platform allows advertisers to create geolocation-based, contextual campaigns, thanks to a fleet of 28,500 digital signs located in shopping centres, local businesses and on French roads.
The young company announced today that it has completed its first funding round, securing 850,000 euros from the funds 3A Venture, Boss Corp, and Finaqui, as well as Aquitaine Amorçage, the Nouvelle-Aquitaine region, Bpifrance and its historical investors Bordeaux Unitec and Aquitaine Développement Innovation.
This funding will allow DISPLAYCE to accelerate the technological development of its platform to eventually make it accessible to the entire programmatics ecosystem. Now composed of 7 collaborators, the start-up plans to recruit 5 new faces by early 2017 to support this development.
DISPLAYCE’s beta version, launched in 2016, has already attracted the interest of a dozen networks, who have entrusted the programmatic advertising of their stock to the start-up. Its 28,500 digital signs represent the possibility of 21 million views per day, the start-up says.