The Digital Place Based Advertising Association (DPAA) announced today that it has added another company to its global membership roster with the addition of DISPLAYCE. Based in France, DISPLAYCE offers advertisers a DSP (Demand Side Platform) for creating and running targeted on localization and audience digital out-of-home (DOOH) campaigns.
“The importance of programmatic to the growth of our industry is being recognized not just here in the U.S., but around the globe as well,” said Barry Frey, President & CEO of DPAA. “DISPLAYCE was one of the first to seize the opportunity and as a result has established itself as a leader in the space. We look forward to working with them on advancing the programmatic evolution.”
Laure Malergue, founder of DISPLAYCE, said, “We’re connected to more than 30 000 digital screens in France, half of the global French market. We develop a programmatic plateform, that is powerfull and easy to use. We contribute in developpment of this new Media by ensuring the democratization. Barry Frey and his team have done a great job of accelerating the DOOH industry’s adoption of programmatic and we look forward to sharing learnings, best practices and ideas with our colleagues in the U.S.”
The DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. The DPAA has proven to be a business accelerator and concierge/consultant for members, who enjoy numerous benefits. These include admission to quarterly “mini summit” meetings with ad industry and DPB/DOOH leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.