The french RTB inventory continues to grow! Displayce, DOOH expert, announces its new inventories: JCDecaux Airport & IMediacenter. DISPLAYCE is a DSP partner for the programmatic launch of JCDecaux Airport. With more than 600 screens in France, JCDecaux Airport is your daily partner in the airports of Paris ( CDG & Orly), Toulouse, Lyon, Marseille, Nantes and Bordeaux. International […]
Havas Programmatic Hub & Havas Media France choose Displayce to run the first DOOH programmatic campaign for Meetic on the JCDecaux network! Havas Media France and its Trading Desk Havas Programmatic Hub (HPH) have entrusted the Demand-Side-Platform DISPLAYCE with the management of Meetic’s very first DOOH programmatic campaign. From 22 July to 7 August, the […]
https://www.displayce.com/wp-content/uploads/2021/11/BANDEAU-HAVAS.png272752displaycehttps://www.displayce.com/wp-content/uploads/2021/07/logo-wordpress.pngdisplayce2021-11-15 17:08:022021-11-15 17:08:03Havas Programmatic Hub & Havas Media France choose Displayce to run the first DOOH programmatic campaign for Meetic on the JCDecaux network!
DISPLAYCE, the French DSP specialising in DOOH (Digital-Out-Of-Home), publishes an infographic on the evolution of DOOH buying in France. It follows a survey of multi-media agencies, independent trading desks and agency trading desks conducted between 15 March and 19 April 2021. The study reveals that 79% of DOOH buyers will be using RTB programmatic by […]
https://www.displayce.com/wp-content/uploads/2021/05/BANDEAUX-BLOG-ANGLAIS.png272752displaycehttps://www.displayce.com/wp-content/uploads/2021/07/logo-wordpress.pngdisplayce2021-06-03 15:11:012021-06-03 15:15:22[Iinfographic] The evolution of DOOH buying in France
Gamned! called upon Displayce’s expertise, the Demand-Side-Platform (DSP) specialised in DOOH (Digital-Out-Of-Home), to activate a major branding campaign in German-speaking Switzerland for the e-merchant QoQa. Deployed on an ultra Premium inventory of digital panels located in the streets and railway stations of several major cities, the campaign generated more than 5.3 million impressions and resulted […]
https://www.displayce.com/wp-content/uploads/2021/01/Gamned.png272752displaycehttps://www.displayce.com/wp-content/uploads/2021/07/logo-wordpress.pngdisplayce2021-01-21 11:38:522021-01-21 11:38:55Gamned! Switzerland relies on Displayce to pilot and measure the first large-scale DOOH campaign in non-guaranteed programmatic for QoQa.
It is not easy for a media whose specificity is “out of home” to maintain attractiveness in full confinement. How to enhance the value of a digital panel located in a closed or deserted area? This is the challenge faced by Displayce, a technological platform specialising in advertising on digital panels. A challenge that has […]
https://www.displayce.com/wp-content/uploads/2020/12/Photo-article-de-Blog-752X272-1.png272752displaycehttps://www.displayce.com/wp-content/uploads/2021/07/logo-wordpress.pngdisplayce2021-01-20 16:55:292021-01-20 16:55:30Displayce, France’s leading DOOH specialist DSP, draws on its programmatic and international expertise to adapt its clients’ campaigns to the pace of the crisis.
The American company Vistar Media, a global provider of technologies dedicated to programmatic DOOH, has joined forces with DISPLAYCE, the French Demand-Side Platform (DSP) specialising in Digital-Out-Of-Home, to launch the first RTB Open-Exchange dedicated to OOH on the French market. Thanks to this new collaboration with Vistar Media’s Supply-Side Platform (SSP), DISPLAYCE is evolving its […]
https://www.displayce.com/wp-content/uploads/2020/12/displayce-vistar.png272752displaycehttps://www.displayce.com/wp-content/uploads/2021/07/logo-wordpress.pngdisplayce2021-01-20 16:38:062021-01-20 16:38:07Vistar Media and DISPLAYCE announce a strategic partnership to develop the Open Exchange DOOH in France.
New RTB inventory: Airport and Malls
DigitalThe french RTB inventory continues to grow! Displayce, DOOH expert, announces its new inventories: JCDecaux Airport & IMediacenter. DISPLAYCE is a DSP partner for the programmatic launch of JCDecaux Airport. With more than 600 screens in France, JCDecaux Airport is your daily partner in the airports of Paris ( CDG & Orly), Toulouse, Lyon, Marseille, Nantes and Bordeaux. International […]
Havas Programmatic Hub & Havas Media France choose Displayce to run the first DOOH programmatic campaign for Meetic on the JCDecaux network!
DigitalHavas Programmatic Hub & Havas Media France choose Displayce to run the first DOOH programmatic campaign for Meetic on the JCDecaux network! Havas Media France and its Trading Desk Havas Programmatic Hub (HPH) have entrusted the Demand-Side-Platform DISPLAYCE with the management of Meetic’s very first DOOH programmatic campaign. From 22 July to 7 August, the […]
[Iinfographic] The evolution of DOOH buying in France
Digital, DOOH, Infographic, ProgrammaticDISPLAYCE, the French DSP specialising in DOOH (Digital-Out-Of-Home), publishes an infographic on the evolution of DOOH buying in France. It follows a survey of multi-media agencies, independent trading desks and agency trading desks conducted between 15 March and 19 April 2021. The study reveals that 79% of DOOH buyers will be using RTB programmatic by […]
Gamned! Switzerland relies on Displayce to pilot and measure the first large-scale DOOH campaign in non-guaranteed programmatic for QoQa.
Digital, DOOH, Programmatic, RTBGamned! called upon Displayce’s expertise, the Demand-Side-Platform (DSP) specialised in DOOH (Digital-Out-Of-Home), to activate a major branding campaign in German-speaking Switzerland for the e-merchant QoQa. Deployed on an ultra Premium inventory of digital panels located in the streets and railway stations of several major cities, the campaign generated more than 5.3 million impressions and resulted […]
Displayce, France’s leading DOOH specialist DSP, draws on its programmatic and international expertise to adapt its clients’ campaigns to the pace of the crisis.
Digital, DOOH, Programmatic, RTBIt is not easy for a media whose specificity is “out of home” to maintain attractiveness in full confinement. How to enhance the value of a digital panel located in a closed or deserted area? This is the challenge faced by Displayce, a technological platform specialising in advertising on digital panels. A challenge that has […]
Vistar Media and DISPLAYCE announce a strategic partnership to develop the Open Exchange DOOH in France.
Digital, DOOH, Programmatic, RTBThe American company Vistar Media, a global provider of technologies dedicated to programmatic DOOH, has joined forces with DISPLAYCE, the French Demand-Side Platform (DSP) specialising in Digital-Out-Of-Home, to launch the first RTB Open-Exchange dedicated to OOH on the French market. Thanks to this new collaboration with Vistar Media’s Supply-Side Platform (SSP), DISPLAYCE is evolving its […]