New RTB inventory: Airport and Malls

The french RTB inventory continues to grow! Displayce, DOOH expert, announces its new inventories: JCDecaux Airport & IMediacenter.

DISPLAYCE is a DSP partner for the programmatic launch of JCDecaux Airport. With more than 600 screens in France, JCDecaux Airport is your daily partner in the airports of Paris ( CDG & Orly), Toulouse, Lyon, Marseille, Nantes and Bordeaux.

International Airport:

 AIRPORT – Hong Kong 

 66 screens 

169M impressions/month 

  AIRPORT – Italy 

181 screens  

66M impressions/month 

AIRPORT – New Zealand

23 screens

25M impressions/month

Focus on Airport traffic:

▶ Airport advertising is the most valued environment compared to the average: 111 in terms of value attributed and 113 in terms of prestige.

▶ The traffic observed in September corresponds to 51,8% of that observed in the same month. 

▶ Total traffic of the ADP group1 (Paris Airport) is up by +8,7 million passengers in Septembre 2021 compared to September 2020.

*Source JCDecaux

DISPLAYCE is a partner in the launch of Imediacenter in programmatic. A pioneer in retail media in France and the leading in-store DOOH network in France in terms of number of screens, Imediacenter relies on a powerful and contextual media ecosystem (shopping centres, hypermarkets and drives). Through its connection to the VistarMedia SSP, the network now offers a portion of its screens for RTB buying on the Displayce DSP platform.  

Focus on Malls traffic:

▶  A gradual and solid traffic recovery: +25% traffic in September 2021 in malls VS February 2021 (Source : Mytraffic)
The Imediacenter data confirms this increase in traffic: +37% increase in traffic in September 2021 VS February 2021 for the malls operated by Imediacenter (Source: Nhood / Imediacenter).

December is traditionally a peak month: In 2021, Displayce predicts a 20% increase in traffic between September and December based on Mytraffic information.  December, with the end of year festivities, is a strategic period for malls.

Stats on attendance in IDF vs rest of france
IDF represents 23% of national weekly visits to Auchan shopping centres (Source: Mytraffic).