The American company Vistar Media, a global provider of technologies dedicated to programmatic DOOH, has joined forces with DISPLAYCE, the French Demand-Side Platform (DSP) specialising in Digital-Out-Of-Home, to launch the first RTB Open-Exchange dedicated to OOH on the French market.
Thanks to this new collaboration with Vistar Media’s Supply-Side Platform (SSP), DISPLAYCE is evolving its offer, which until now had been offering automated guaranteed transactions via “Open direct” and real-time transactions via “Open RTB” on its Private Market Place (PMP). By accessing the Open Exchange RTB, it delivers on the true promise of the program: letting data and audiences drive media buying decisions, providing powerful results for advertisers and significant additional revenue for publishers.
“Over the past few years, out-of-home networks around the world have matured the idea of making their inventory available on an Open Exchange through an SSP. In 2020, despite a difficult context, DOOH has maintained strong growth. In view of this, it is more important than ever to activate the DOOH programmatically. Thanks to our partnership with Displayce, whose purchasing capabilities in the display industry are very advanced, we are convinced that France will experience the success we have already experienced in America, Asia and EMEA,” says Chris Allison, Director of DSP Partnerships at Vistar Media.
“The French market is ready to take another step forward in the field of digital signage. We have already had enormous success with our automated system guaranteed for 5 years, launched the RTB last year and have established excellent relations with the entire market. We look forward to working with the Vistar Media team and leveraging their market leading SSP technology to bring Open-Exchange to France”. concludes Laure Malergue, Founder and CEO of DISPLAYCE.
About Vistar Media:
Vistar Media is the world’s leading provider of software solutions for digital signage (DOOH), offering a Full Stack programmatic ecosystem for DOOH. Vistar Media’s supply-side platform enables vendors to easily market their digital signage inventories, while using intelligent data to improve media performance. Vistar’s SaaS solutions (Unified Ad-server and Cortex for device and content management) provide technology to enterprises for monetizing and operating digital signage networks at any scale. With its global reach, direct platform integration, data partnerships and comprehensive technology stack, Vistar Media continues to drive innovation and growth throughout the digital signage industry. Founded in 2012, Vistar Media is headquartered in New York and has operations in the United States, Canada, the United Kingdom, Australia and New Zealand.
DISPLAYCE is France’s leading Demand-Side technology platform designed to optimise the purchase, impact and quality of advertising campaigns on Digital-Out-Of-Home billboards. Thanks to this specialist programmatic platform, Trading Desks have one-click access to the largest digital inventory in Europe, with more than 80,000 screens. This enables them to maximise their advertisers’ branding campaigns in premium formats within targeted environments and with a mass audience. This proprietary Artificial Intelligence-based technology offers real-time automated buying, a differentiating data set for powerful targeting, optimisation of campaign impact and integrated uplift measurement. With its geo-centric DMP (Data Management Platform) based on in situ data collection, DISPLAYCE participates in a cookieless, high-performance and audience-friendly advertising. Founded in 2014 by Laure Malergue and Marie Gaestel, DISPLAYCE’s head office is in Bordeaux.