A DOOH white paper powered by:
Learn more about the potential of Digital Out-Of-Home advertising with our in-depth DOOH white paper, created through the collaboration between Displayce and Happydemics. Discover how programmatic DOOH is transforming media strategies and driving real, measurable outcomes.
The influence of programmatic DOOH
Programmatic DOOH is changing the advertising landscape. No longer just a passive media format, DOOH is now a key player in delivering awareness, consideration and conversion, thanks to its ability to target real-world, in-the-moment audiences.
In this comprehensive white paper, we dive deep into:
- The evolution of DOOH: How it became a central touchpoint in modern advertising.
- The current state of programmatic DOOH: How automation, data, and real-time capabilities enhance its impact.
- Attention & consideration: Why these metrics are the new gold standard for campaign success.
- Real-world data: How DOOH is outperforming other media channels and moving beyond basic impressions.
What you will learn
- Case Studies: See how brands and advertisers are using programmatic DOOH to increase brand recall, engagement, and conversions.
- Methodology & Collaboration: Learn about the methodology behind this study, backed by 7,600 brand lift measurements, including 1,320 measurements across 36 countries focused specifically on Digital Out‑of‑Home.
- The role of attention & consideration: Understand why traditional KPIs like reach and impressions are no longer enough and why attention and consideration are the true drivers of brand growth.
- Trends and future growth: Discover the latest trends in the programmatic DOOH landscape and what’s driving its adoption in 2025.
Download the DOOH white paper
