Programmatic DOOH has become a cornerstone of media plans, driven by a +20% annual global growth reaching $1.35 billion. In 2026, the challenge is now about integrating new standards of innovation. And this is the objective of this session.
On the agenda:
- Discover why DOOH and Programmatic are leading the way in the Attention Game.
- AI Agents, triggers, data, Out-of-Phone: master the levers for contextual and high-performance activations.
- Get inspired by our top success stories and innovative mechanics recognized by industry awards.
This webinar aims to provide you with the keys to deploying targeted, high-performance, and impactful pDOOH campaigns — turning your creative ideas into concrete projects through bespoke activation mechanics.
Let’s define together the pillars that will transform your media plans in 2026. Be bold. Be viewed.
