Programmatic DOOH has become a cornerstone of media plans, driven by a +20% annual global growth reaching $1.35 billion. In 2026, the challenge is now about integrating new standards of innovation. And this is the objective of this session.
On the agenda:
- Discover why DOOH and Programmatic are leading the way in the Attention Game.
- AI Agents, triggers, data, Out-of-Phone: master the levers for contextual and high-performance activations.
- Get inspired by our top success stories and innovative mechanics recognized by industry awards.
This webinar aims to provide you with the keys to deploying targeted, high-performance, and impactful pDOOH campaigns — turning your creative ideas into concrete projects through bespoke activation mechanics.
Want to launch your DOOH campaign? Let’s define together the next steps that will transform your media plans in 2026.
