In French | Wednesday 16 September, 1:45pm (CEST) — 45 minutes
DOOH is the only medium that lives in the real world. It plays out on the street, in stations, at the heart of a shopping centre, as close as it gets to what’s actually happening around people. Place, timing and context are all part of the medium itself.
That should make it one of the most creative channels on the media plan. In practice, though, it’s still too often bought like a plain, static poster.
Mélanie Marie, Head of Sales France
Daniela Montufar, Customer Success Manager
Mélanie Marie and Daniela Montufar will share their best practices for building campaigns that genuinely adapt to their environment — and what programmatic flexibility really changes in practice: adjusting media and creative choices in real time, rather than waiting for the next campaign.
Join us on Wednesday 16 September at 1:45pm.
Activating the moment, not just the placement
On the agenda:
- Adapting your message to what’s actually happening outside: weather, traffic, footfall, results…
- Which activation mechanics take you beyond visibility to create genuine recall.
- Campaign examples that worked and, more importantly, why they worked.
Want to join us?
This webinar is hosted by Displayce, delivered in French, and runs for around 45 minutes. Register to receive your login link.
Can’t make it at that time? Register anyway we’ll send you the replay.
