SPANISH AUDIENCE ONLY | Volver a situar el contexto y la creatividad en el centro del DOOH
By its contextual nature, DOOH gives brands a unique space for expression and countless creative opportunities to design campaigns that are more relevant and more engaging.
In this session hosted by IAB Spain, Pedro Muñoz will explore how to put context and creativity back at the center of DOOH strategies. Through concrete examples, he’ll show how brands can leverage the medium’s unique characteristics to build advertising experiences that are more relevant, more engaging, and better integrated into their surrounding environment.
The goal: rethink DOOH’s role within today’s omnichannel strategies, and unlock new avenues for storytelling and creative expression.
Join us on Friday, September 4th at 10:00 am GMT+2.
Rethinking a more creative DOOH activation
Drawing on his experience of the Spanish programmatic DOOH market, Pedro Muñoz, Head of Sales Spain at Displayce, works daily with brands and agencies on their outdoor media strategies. He’ll share lessons learned from working with local and international advertisers, and his take on context as a genuine creative driver.
On the agenda:
- Explore DOOH’s contextual nature as a powerful creative territory for brands.
- See, through concrete examples, how brands are using the medium’s unique features to build campaigns that are more relevant and better integrated into their environment.
- Rethink DOOH’s role within today’s omnichannel strategies.
- Get inspired with new storytelling and creative-expression angles for your next campaigns.
Interested in joining?
This webinar is hosted by IAB Spain, in partnership with Displayce, and will be delivered in Spanish. Register directly on the IAB Spain website to receive your access link.
Want to talk to our team before or after the webinar to dig deeper into your DOOH strategy? Get in touch, we’d love to hear from you.
