With DOOH, the key to impact lies in delivering contextually relevant impressions: reaching your audience at the right place, right time and right price.
Since 2014, Displayce has been at the forefront of DOOH optimisation and innovation, creating a specialist OOH Suite that helps brands and agencies achieve maximum reach and impact. Through data-driven targeting, predictive delivery, and flawless execution safeguards, every impression is designed to count.
Pulse: Turning predicted Prime Time DOOH screens into delivered impressions uplift.
Pulse is Displayce’s exclusive proprietary predictive optimisation engine, built to inject intelligence into your media plan by predicting and activating Prime Time DOOH screens. A prime time screen is a DOOH screen predicted to have peak audience attendance at a specific moment, making it the best time and place for delivery.
Where traditional DOOH relies on historical impression averages, Pulse is the first to complement with attendance data to unlock untapped and optimised impressions.
*(result based on analysis of over 600 line items using Pulse.)
Why Pulse?
The challenge with standard DOOH delivery? While it’s based on robust and certified historical averages provided by media owners, they are missing unexpected spikes in audience presence triggered by real-world events like:
- Festivals
- Football matches
- Cultural gatherings
- Local celebrations
Pulse predicts where and when these attendance surges will occur and dynamically shifts delivery to match, in one click.
How Pulse delivers optimised impressions
- Event-driven analysis: Pulse scans local and national events, compares attendance to standard impressions to predict optimised impressions.
- Prime Time detection: A built-in heatmap shows exactly when and where impression uplift is predicted to be highest.
- Dynamic budget shift: Campaign spend is automatically reallocated to high-impact screens and time slots.
- Same budget, better reach: Pulse unlocks optimised impressions (e-impressions) without increasing budget.
When to activate Pulse?
Pulse isn’t a new targeting feature. Pulse brings intelligence to your media plan by optimising your targeting potential on the most valuable audience moments.
It works best when:
- Your Line Item covers multiple screens (at least 100 screens)
- Your campaign runs long enough to optimise across different time slots and days (at least 7 days)
- You want maximum flexibility to capture short-lived audience peaks
Importantly, Pulse’s effectiveness does not depend on budget: significant uplifts can happen with low investments. Whether you’re running a large-scale campaign or testing a small activation, Pulse ensures your delivery is always optimised. It’s the optimisation potential that matters.
The benefits of Pulse
- For the same budget, reach a 28.5% median impression uplift (study based on 600+ optimised line items)
- Maximise campaign impact by targeting prime attendance moments
- Unlock untapped impressions and drive higher ROI
- Improve delivery efficiency with dynamic targeting
- Strengthen reporting with evidence of performance uplift
With Pulse, you’re not just buying impressions, you’re getting more impressions by predicting where and when people will be, for the same price.
Who benefits most from optimised impressions?
- Programmatic Traders: Prove the value of programmatic DOOH with measurable efficiency gains
- OOH Media Agencies: Justify programmatic investment with stronger delivery results
Delivery Pilot: flawless campaign execution from start to finish
If Pulse ensures smarter optimisation, Delivery Pilot ensures flawless execution. Integrated directly into Displayce’s platform, Delivery Pilot acts as your campaign safeguard and co-pilot.
What Delivery Pilot does:
- Scans line items for errors or inconsistencies
- Flags blockers before launch to avoid delays
- Suggests DOOH best practices
- Accelerates approvals and go-lives
- Monitors live campaigns with alerts, no-bid insights, and optimisation tips
In short, Delivery Pilot eliminates the guesswork and risks in campaign setup and delivery.
Why Pulse + Delivery Pilot together?
These two features are built to complement each other:
- Pulse predicts and captures untapped impressions.
- Delivery Pilot guarantees that campaigns launch seamlessly and stay on track.
Together, they form a powerful duo: more impressions, flawless delivery, and maximised ROI
