We are pleased to announce a new collaboration with NIQ, a leading consumer intelligence company, to bring advanced measurement capabilities to the European DOOH market. By combining NIQ’s trusted consumer intelligence with data from Displayce’s media buying platform, advertisers can link DOOH campaigns to in-store sales performance – driving transparency and accountability across the DOOH ecosystem.
NIQ Expands Consumer Intelligence into Media Ecosystem
NIQ has long been a trusted source of consumer purchase insights for manufacturers and retailers, capturing the buying behavior of millions of households across more than 90 countries. Now, NIQ is extending its expertise and insights into the media ecosystem, empowering advertisers and agencies with new data assets and measurement solutions to improve their understanding of consumers and drive better ROI.
Driving Transparency and Results in DOOH
Through the collaboration, NIQ and Displayce are driving the DOOH ecosystem toward more addressable, transparent, and results-driven solutions, providing brands with the tools to make smarter media decisions and understand real return on ad spend (ROAS).
New Sales Lift Measurement in France
As part of the collaboration, DOOH sales lift measurement will be available in France, directly through Displayce’s media buying platform. The solution matches exposed store areas with retail sales data, enabling marketers to track transactions before, during, and after a campaign. By comparing purchase behavior in areas exposed to DOOH ads with control zones, advertisers can clearly demonstrate the impact of their investments and optimize future activations.
Join NIQ and Displayce at DMEXCO
To celebrate the announcement, NIQ and Displayce will be at the DOOH Café at DMEXCO in Cologne on September 17th and 18th.
