MEDIATRANSPORTS and Displayce unveil Train Live Triggering to activate DOOH campaigns based on real-time train departures and arrivals

We are pleased to announce with MEDIATRANSPORTS, France’s leading transport media owner, that we are unveiling Train Live Triggering, a breakthrough innovation enabling the automatic activation of DOOH campaigns based on real-time train departures and arrivals (High-speed, Intercités, and regional TER lines) across more than 300 train stations nationwide. This exclusive solution is powered by real-time traffic data provided by SNCF.

Train Live Triggering: DOOH campaigns synchronised with train schedules

With nearly 10 million daily visitors* and an average waiting time of 21 minutes (45 minutes during peak holiday departures), train stations offer a unique opportunity for brand engagement.

Thanks to precise modeling of MEDIATRANSPORTS’ DOOH screen locations and integration with SNCF data, advertisers can now activate their campaigns on the Displayce programmatic buying platform based on passengers’ actual journeys. For instance, a campaign can be triggered one hour before a train departs from Bordeaux and 30 minutes after it arrives at Montparnasse station – reaching travelers at key moments along their journey (customisable display durations).

Contextualisation: the key to performance

​​Beyond optimising budget efficiency for advertisers, Train Live Triggering maximises campaign impact through advanced contextualisation. By integrating data such as time, destination, and environment, campaigns become more relevant, more visible, and more effective – resulting in a +17% uplift in ad recall and +16% impact on sales**.

Leveraging the dynamics of rail traffic and MEDIATRANSPORTS’ expertise in screen placement along the passenger journey, Train Live Triggering offers a new performance driver for brands. With this launch, Displayce becomes, alongside MEDIATRANSPORTS, the first media platform (DSP) to enable such a highly contextualised programmatic activation in train stations.

““By integrating SNCF’s real-time data into MEDIATRANSPORTS’ DOOH inventory, we’re offering a unique and exclusive solution, perfectly suited to the needs of programmatic buying and brand strategy. It allows advertisers to communicate in a contextualised way to a moving audience, with unprecedented precision and efficiency in stations. This partnership further enhances our existing travel media offering. ”

Laure Malergue, CEO and Co-founder of Displayce.

““Train stations are powerful attention hubs for brands, offering a dynamic and high-impact advertising environment. With Train Live Triggering, we’re offering an enriched targeting solution that enhances every step of the passenger journey. This partnership with Displayce reflects our shared ambition to make DOOH a more agile and connected medium.”

Valérie Decamp, Managing Director, MEDIATRANSPORTS.

*Source : SNCF

** Source : The Moment of Truth