We are pleased to announce with MEDIATRANSPORTS, France’s leading transport media owner, that we are unveiling Train Live Triggering, a breakthrough innovation enabling the automatic activation of DOOH campaigns based on real-time train departures and arrivals (High-speed, Intercités, and regional TER lines) across more than 300 train stations nationwide. This exclusive solution is powered by real-time traffic data provided by SNCF.
Train Live Triggering: DOOH campaigns synchronised with train schedules
With nearly 10 million daily visitors* and an average waiting time of 21 minutes (45 minutes during peak holiday departures), train stations offer a unique opportunity for brand engagement.
Thanks to precise modeling of MEDIATRANSPORTS’ DOOH screen locations and integration with SNCF data, advertisers can now activate their campaigns on the Displayce programmatic buying platform based on passengers’ actual journeys. For instance, a campaign can be triggered one hour before a train departs from Bordeaux and 30 minutes after it arrives at Montparnasse station – reaching travelers at key moments along their journey (customisable display durations).
Contextualisation: the key to performance
Beyond optimising budget efficiency for advertisers, Train Live Triggering maximises campaign impact through advanced contextualisation. By integrating data such as time, destination, and environment, campaigns become more relevant, more visible, and more effective – resulting in a +17% uplift in ad recall and +16% impact on sales**.
Leveraging the dynamics of rail traffic and MEDIATRANSPORTS’ expertise in screen placement along the passenger journey, Train Live Triggering offers a new performance driver for brands. With this launch, Displayce becomes, alongside MEDIATRANSPORTS, the first media platform (DSP) to enable such a highly contextualised programmatic activation in train stations.


*Source : SNCF
** Source : The Moment of Truth