On November 5 & 6, Intersections by IAB Italy will gather leaders in media, marketing, communication, creativity, and technology in the heart of Milan to explore The Power of Creative Co-Intelligence. As a key player in the global ecosystem and in the Italian market, Displayce is delighted to join this major event to share expertise and exchange with you about the future of Digital Out-of-Home.
About Intersections 2025
Under the theme “The Power of Creative Co-Intelligence,” the second edition of Intersections 2025 will dive into the transformations shaping marketing and advertising, with a special focus on the role of artificial intelligence.
On the agenda, join over 90 sessions and workshops with real case studies and insights from top companies. To go deeper and chat with your peers, take a walk in the exhibitor area where 50 media and tech exhibitors await you.
Displayce at Intersections
To explore programmatic Digital Out-of-Home and get inspired by real success stories, we propose you to join two key moments during the events where we will spotlight how pDOOH drives performance.
Turning attention into results with programmatic DOOH
November 5 at 3:45 PM – Displayce workshop by Giorgio de Somma
In a crowded media landscape, capturing attention is only the first step. This workshop will show how programmatic DOOH helps brands turn visibility into measurable impact by finding its right place in the media mix, leveraging automation, and applying practical rules for effective campaigns. Real-world examples will bring these insights to life.
4-Legged Technologies: multichannel that moves tails
November 6 at 4:30PM – Locala and Displayce session
In Italy, pets are part of everyday life for millions of families. For brands, this means engaging with an attentive and passionate audience. Together with FRONTPRO®, Locala and Displayce selected high-affinity areas to focus the campaign across mobile and Digital Out-of-Home, driving thousands of visits to over 2,000 pharmacies and pet shops nationwide. The result: incremental visits, performance above benchmarks, and clear proof that a location-based, omnichannel approach transforms complexity into tangible results.
Meet us at our booth 52
Throughout the two days, our team will be on-site to welcome you at booth n° 52.
Whether you are a media buyer, advertiser, or tech partner, let’s connect and explore how programmatic DOOH can strengthen your campaigns and deliver measurable outcomes.
