On August 21, Displayce will take part in the IAB Programmatic Day 2025 in Vienna, a key gathering for Austria’s digital marketing and ad tech community.
About IAB Programmatic Day
Organised by IAB Austria, this event is one of the country’s leading events dedicated to programmatic advertising. Held at Andaz Vienna am Belvedere, it welcomes around 150 industry professionals for a full day of insights, inspiration, and strategic conversations.
This year’s edition explores three core themes:
- Retail media: How retail platforms and first-party data are reshaping programmatic
- KPIs in programmatic: What’s being measured and what it really means
- Curated marketplaces: From hype to hope, where does curation lead us?
Through a mix of keynotes, panels, and networking, the event provides a space to reflect on the present and future of programmatic across media, tech, and marketing.
Displayce at IAB Programmatic Day 2025
At this year’s IAB Programmatic Day, Displayce is proud to share its expertise in DOOH and its unique perspective on how programmatic is evolving across Europe. As a participant and speaker, we’re here to demonstrate how data, creativity, and AI can unlock new opportunities in outdoor advertising.
For us, the event is an excellent occasion to:
- Engage with programmatic experts from Austria and beyond
- Discuss the integration of DOOH in omnichannel media strategies
- Showcase how Displayce enables efficient, impactful campaigns on over 1.5 million digital screens globally
Don’t miss our spotlight session
“Leveraging data and AI for smarter strategies: How to launch effective, contextual, and data-driven programmatic DOOH campaigns”
On Thursday, August 21, 2025, at 2:15 pm, join Stefan B. Müller, Head of Sales DACH at Displayce, on the main stage at Andaz Vienna am Belvedere.
In this session, Benno will explore how advertisers can harness the power of data and artificial intelligence to design and activate impactful programmatic DOOH campaigns.
From contextual relevance to performance optimisation, he will share actionable insights and real-world examples that demonstrate how programmatic DOOH can deliver measurable results within an omnichannel strategy.
Why attend?
- Get actionable insights
- See how DOOH fits into the omnichannel mix
- Learn how to activate smarter campaigns across DOOH screens
With extensive experience in digital advertising and programmatic media, Stefan B. Müller will provide valuable insights into how brands and agencies can effectively integrate DOOH into their omnichannel strategies.
Looking to innovate your media strategy? Let’s talk programmatic DOOH.
