At Displayce, we’re proud to share the first results of Airport Live Triggering, our exclusive targeting solution developed with Extime JCDecaux Airport. Six months after its launch at Paris Aéroport, this innovative technology, designed to activate DOOH campaigns based on flight arrivals and departures, is already demonstrating its effectiveness in reaching both national and international audiences in premium airport environments.
Airport Live Triggering: Reaching travelers with precision and impact
Co-developed by Displayce and Extime JCDecaux Airport the “Airport Live Triggering” solution allows advertisers to activate their DOOH campaigns in real time throughout passengers’ journeys at Paris Aéroports and across the JCDecaux airport network, adapting ad content according to passengers’ flight origin or destination.
Powered by Cirium, a global aviation data and analytics provider with over 115 years of experience and covering 97% of worldwide air traffic, this exclusive solution automatically triggers ad displays at strategic moments: check-in, shopping areas, boarding, disembarkation, and baggage claim halls.
Brands benefit from contextualised, precise, and impactful messaging, ensuring greater visibility and campaign effectiveness among traveling audiences.
Designed to meet the needs of brands across all industries, “Airport Live Triggering” is suited to retailers, tourism players, fashion, beauty, and luxury brands wishing to target specific audiences.
Airports: A strategic lever to reach contributing audiences
Among the first brands to leverage Airport Live Triggering, Printemps Haussmann launched a programmatic DOOH campaign at Paris-Charles de Gaulle Airport from September to December 2024. The objective was to drive traffic to its iconic Paris store by targeting international travelers from the Americas and Asia, recognised for their interest in French luxury brands and premium shopping experiences.
By activating the “Airport” trigger within the Displayce media platform (DSP), messages were automatically launched upon the arrival of selected flights and displayed on around one hundred digital screens throughout the passengers’ airport journey. Tailored to different audiences, the creatives were delivered in the passengers’ native languages to optimise message understanding and impact from the very first touchpoint.
Following the same targeting and efficiency approach, ESCP Business School also ran a campaign at Paris Aéroport from October to December 2024, promoting its new campus in Turin by specifically targeting flights heading to Milan, Turin, and Rome.
