LiveRamp and DISPLAYCE come together to increase the targeting performance of DOOH campaigns!
DISPLAYCE, 1st DSP dedicated to DOOH (Digital-Out-Of-Home) announces its collaboration with LiveRamp, OnBoarding data leader, company of the Acxiom group. This association allows to combine the wealth of data and programmatic flexibility to refine the qualification of digital panels when targeting campaigns.
Thanks to this collaboration, advertisers can connect to the DSP (Demand Side Platform) DISPLAYCE, select socio-demographic or behavioral criteria from Acxiom and activate this target on the 35,000 digital panels of the DISPLAYCE inventory. The platform then determines all the most relevant screens, which will touch the heart of the target throughout the day. This marks a new step in DOOH targeting with the possibility directly activating a common and unique data on 85% of French digital screens, whether they are located in shopping centers, the street, hotels, fitness rooms…
Thanks to multiple connections of LiveRamp, the Acxiom data expert offers agencies and advertises the opportunity to target with the available segments. Adults, only, couples, urban youth, rural couples, wealthy families, retired people in peri-urban areas.All these criteria allow advertisers great personalization for a finer targeting and a strengthened impact.
“This is the first time we are distributing data sets on the DOOH media. DISPLAYCE’s extensive inventory and technology complement our expertise and we are delighted by this collaboration, which already seems to appeal to many advertisers, agencies and traders.” says Vihan Sharma, Managing Director of LiveRamp in France.
Last January, L’Occitane en Provence, cosmetics brand, launched a campaign highlighting its best-seller, the hand cream Shea. A drive-to-store operation targeting CSP + in all major cities in France.
“We have activated Acxiom’s data via LiveRamp on the DSP DISPLAYCE in order to only broadcast our campaign on digital panels near our target and our stores. A great visibility for the brand. The campaign generated more than 6 million impressions exclusively from our target audience.” adds Camille Feuvrier, Acquisition and Media Online Europe Manager at L’Occitane.
“Our collaboration with LiveRamp allow us to always bring more performance, innovation and value to the marketing actions of our customers. We are delighted to have a globally recognized partner that allows for highly accurate targeting. Our customers are becoming more relevant by displaying their campaigns on screens that overweight their target audience only.” adds Marie Gaestel, VP Sales at DISPLAYCE.