DISPLAYCE, first DSP dedicated to DOOH (Digital-Out-Of-Home), reveals the second part of its series of infographics in French on “Le DOOH en France”. Based on a survey conducted among a panel of 200 active users of the platform*, as well as statistics disseminated by the IAB, Mad conseil or IPG Media Lab, this infographic aims to deliver some key figures on this growing media.
The fastest growing media
With a 16.1% increase in net advertising revenue in 2017, DOOH is leading other media outlets, ahead of the Internet (+ 12%) and TV (+ 1%). Radio, OOH (Out-of-home excluding digital) and press show a drop of up to -7.4% according to the figures announced by the Irep, France Pub and Kantar Media.
A revenue perspective rising sharply
With revenue generated of 125 million euros in 2017 and a forecast of 223 million euros in 2019, the study “Entertainment and Media Outlook France” from PwC confirms the upward trend of planned investments in DOOH.
According to a recent survey conducted by DISPLAYCE, 68% of advertisers said that DOOH increases their notoriety, 64% that it serves to increase the generation of traffic at the point of sale and 40% that it makes it possible to differentiate themselves from their competitors. Key assets for this innovative media, whose share will double in media plans in 2018.
*Statistical data from a survey conducted by DISPLAYCE from October 16 to November 15, 2017 among 200 active users of the platform. Survey conducted via an interactive form sent by email on “The DOOH market in France”.