Driven by the boom in DOOH programmatic advertising in France, DISPLAYCE doubles its turnover in 2021!
DISPLAYCE, the first French technological platform to buy advertising space on digital display screens in real time, has drawn up a very positive balance sheet for 2021 despite a year without four months of activity. Between February and May, the company was confronted with a drastic drop in investments from its clients, its sector being heavily impacted by the successive confinements and curfews. It is in this particular context that DISPLAYCE’s sharp expertise has enabled it to stand out: pioneer in the management of RTB (Real Time Bidding) campaigns, large international network of 500,000 digital panels, real-time data exploitation. All of these elements have ensured that the company has a more than dynamic relaunch, with a turnover that has doubled (vs. 2020), bringing it to several million euros, and the hiring of a dozen employees within the next year.
According to a report by the IAB Europe, DOOH advertising investments should double by 2024. This trend is largely due to the arrival of programmatic advertising in this sector. This simplification of real-time buying, which began in France last July with JCDecaux’s Viooh platform, has been widely supported by DISPLAYCE, the first player in France to buy JCDecaux’s digital inventory using RTB programmatic. DISPLAYCE has been very involved in automated buying since its launch, convinced by the transparency, flexibility in targeting and contextualisation that this method of buying offers advertisers. Beyond the ergonomics of the platform designed to manage the specificities of DOOH, the company has been working for 7 years on the deployment of a whole ecosystem of European partners integrated to the platform, allowing to activate a unique combination of data and services for the measurement and targeting of DOOH campaigns.
“As a pioneer in our market, we are actively involved in the deployment and democratisation of DOOH real-time programmatic buying. We are actively involved in the deployment and democratisation of DOOH, not only in our R&D and technical teams, but also in our commitments to French and international professional committees and partners. Its start-up in France is much more dynamic than in other European countries. The way is now open, the French market is receptive, launched and ready to accelerate”, says Laure Malergue, Founder and CEO of DISPLAYCE.
Since October, DISPLAYCE has also been very active internationally where it is present via its premium inventory in 40 countries (Europe, United States, Africa, Australia, Middle East, etc.). To date, no fewer than 250 agencies use the platform to benefit from privileged access to 500,000 digital panels. In just one year, the specialist DSP has greatly expanded its network to increase its international inventory fivefold, thanks to strategic partnerships with Viooh, Broadsign and more recently with the American platform Vistar Media.
“We currently have 16 experts in Bordeaux, half of whom are women. To meet this growth in activity both in France and internationally, we are launching a recruitment campaign to reach 30 employees within a year. We are specifically looking for technical, data and sales profiles for our Bordeaux and Paris offices, as well as multilingual profiles to cover all the European countries we serve: Spain, Italy, Germany, etc.” concludes Laure Malergue.