DISPLAYCE is preparing to expand into Europe and recruiting!
Seven months after raising capital, DISPLAYCE, the leading programmatic platform dedicated to digital displays (DOOH), is moving full steam ahead. With a large inventory comprising more than half of all digital display panels in France and 85% of French trading desks (Amnet, Publicis, etc.) using the platform, the recent start-up is striving to establish its position as leader in France and expand its platform in the European market.
Maintaining its position as leader in France
Over the last 12 months, DISPLAYCE has provided 6,500 campaign estimates. Market penetration has been very fast, with advertisers fully appreciating the opportunity of integrating this media in their communication plan, alongside other traditional media. Attracted by the relevant targeting and speed at which campaigns can be implemented (within 48 hours), advertisers such as Hôtel F1, Bouygues telecom, Crédit Agricole, EDF and Intersport have seized the opportunity offered by DOOH and have noticed its impact. With a recall rate 30 points higher than traditional media, digital display panels really capture the attention of consumers while waiting or on the move.
Developing the business in Europe
The digital display market is expanding rapidly in Europe. The United Kingdom, Germany, Spain, Ireland and Switzerland dedicated between 8 and 31% of their display budgets to DOOH in 2016 and this trend is set to rise in 2017. Last April, by forming a strategic partnership with adsquare, a key player in mobile audience data in Europe, DISPLAYCE has opened up these new markets and is proposing a new offer that combines mobile and digital displays, two very complementary mobility media.
Doubling its workforce by the end of 2017
To support the growth of its business in France and in preparation for its European expansion, DISPLAYCE is strengthening its commercial, technical and R&D teams with the recruitment of permanent staff: beginners and those with experience. Laure Malergue, Founder and CEO adds: “After a phase of consolidation for the platform, we anticipate many developments, such as the addition of new data partners and new functionalities in targeting. To maintain our position as leader in France and develop the platform in the European market, we are planning to double our workforce over the next 6 months, from 7 to 15 people.”
