Displayce, a French technology platform that allows users to buy advertising space on digital screens in real time, has announced the opening of its first office in Madrid to strengthen its international presence. This move was already initiated last July when the platform announced a strategic partnership including a majority stake by JCDecaux, the world’s leading outdoor advertising company. With an already dynamic activity in Spain, Displayce supports around thirty agencies via more than 3000 digital screens from the main media owners available in programmatic: JCDecaux, Clear Channel, Basic Fit, Tumedio, Framen and Iwallinshop. This move into Spain reinforces the internationalisation that began in 2022. It should be noted that a third of turnover was achieved internationally last year. This year Displayce intends to accelerate its position to 50% and also aims to open an office in the Netherlands in the next few weeks to strengthen the BeNeLux area as well as in 3 other European countries by the end of the year.
The Bordeaux-based company, created in 2014 and dedicated to the purchase and optimisation of DOOH campaigns, is the leading French programmatic platform in terms of technology, know-how and inventory, with more than 720,000 connected digital screens in more than 65 countries (France, United States, United Kingdom, Australia, etc.). A pioneer in its sector in DOOH, the second fastest growing media after digital on mobile, DISPLAYCE offers media agencies and their advertisers (Publicis, Havas, Dentsu, Jellyfish, Matterkind, etc.) the real-time purchase of advertising space on digital panels from more than 350 advertising agencies around the world.
Driven by a real desire to transform the digital display market, DISPLAYCE has been involved with national and international players (DPAA, IAB, etc.) since its launch. It is now connected to the main DOOH SSPs on the market (BROADSIGN, VIOOH, VISTAR MEDIA, MYADBOOKER) and provides access to the premium inventories of the largest companies in the sector (Clear Channel, JCDecaux, Global, Ocean Outdoor, etc.). It has also established strategic and trustworthy partnerships over the past 8 years, both on the technological side and on the data side (Adsquare, Happydemics, etc.). DISPLAYCE offers media buying, enriched with advanced targeting, and effectiveness measurement thanks to its DMP (Data Management Platform) designed specifically for OOH.
“Spain is one of the countries in which our business is most attractive. Until now, we have been operating from our headquarters in Bordeaux, but it was important to mark a new acceleration by opening an office in situ. We intend to strengthen our position to support our already impressive figures by establishing a local presence in Madrid. In the coming months, we aim to recruit a Head of Sales in each country we wish to develop in order to have a close relationship with agencies, local brands and media owners. In a few weeks, we will continue our international development by opening an office in Amsterdam in the Netherlands and in 3 other European countries by the end of 2023” says Laure Malergue, founder and CEO of Displayce.
To support this development on the Iberian continent, the Displayce teams have recruited Ambar Le Sidaner, whose areas of expertise are programmatic, DOOH, audience and measurement.
“The Spanish market has recently opened up to programmatic for DOOH and is experiencing very strong momentum. Currently, investments in digital advertising exceed 4.5 billion euros and programmatic buying represents 7.2% of DOOH investment in Spain. These figures reveal a dynamic, fast-growing and mature market. Our platform is a real added value for our clients who want to buy DOOH in programmatic thanks to its interface and the support we offer. Over the next few months, we will continue to build strategic partnerships with our partners and brands,” added Ambar Le Sidaner.