DISPLAYCE is preparing to expand into Europe and recruiting!

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Seven months after raising capital, DISPLAYCE, the leading programmatic platform dedicated to digital displays (DOOH), is moving full steam ahead. With a large inventory comprising more than half of all digital display panels in France and 85% of French trading desks (Amnet, Publicis, etc.) using the platform, the recent start-up is striving to establish its position as leader in France and expand its platform in the European market.

 

Maintaining its position as leader in France

Over the last 12 months, DISPLAYCE has provided 6,500 campaign estimates. Market penetration has been very fast, with advertisers fully appreciating the opportunity of integrating this media in their communication plan, alongside other traditional media. Attracted by the relevant targeting and speed at which campaigns can be implemented (within 48 hours), advertisers such as Hôtel F1, Bouygues telecom, Crédit Agricole, EDF and Intersport have seized the opportunity offered by DOOH and have noticed its impact. With a recall rate 30 points higher than traditional media, digital display panels really capture the attention of consumers while waiting or on the move.

 

Developing the business in Europe

The digital display market is expanding rapidly in Europe. The United Kingdom, Germany, Spain, Ireland and Switzerland dedicated between 8 and 31% of their display budgets to DOOH in 2016 and this trend is set to rise in 2017. Last April, by forming a strategic partnership with adsquare, a key player in mobile audience data in Europe, DISPLAYCE has opened up these new markets and is proposing a new offer that combines mobile and digital displays, two very complementary mobility media.

 

Doubling its workforce by the end of 2017

To support the growth of its business in France and in preparation for its European expansion, DISPLAYCE is strengthening its commercial, technical and R&D teams with the recruitment of permanent staff: beginners and those with experience. Laure Malergue, Founder and CEO adds: “After a phase of consolidation for the platform, we anticipate many developments, such as the addition of new data partners and new functionalities in targeting. To maintain our position as leader in France and develop the platform in the European market, we are planning to double our workforce over the next 6 months, from 7 to 15 people.”

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“London Digital Signage Week”, let’s meet us!

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New edition of the London Digital Signage Week organized by Daily DOOH from 8th to 12th May 2017!

 

London Digital Signage Week is a full week event in London for anyone in digital signage, interested in retail, employee communications, smart cities and digital out of home. This year, our team will participate to “Programmatic Buying and Marketplace Workshop” on May 10th pm. This workshop will be centred around three debates. Each debate is aimed at helping educate all involved in the programmatic buying and marketplace landscape.

 

Let’s meet us! To take an appointment with Laure Malergue, CEO (DISPLAYCE): laure.malergue@displayce.com

 

To find out more regarding the event: click here

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Displayce teams up with Adsquare to boost Cross-Media DOOH and mobile campaigns

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Displayce, the first programmatic platform for digital posters (DOOH), is forging a strategic partnership with adsquare, the leader in mobile audience data. This agreement will allow, for the first time ever in Europe, any single audience segment to be activated for both mobile display and DOOH campaigns.

 

Optimise the impact of a campaign on a target audience

“We started from the finding that: 62% of the DOOH programmed campaigns that we have displayed were also rolled out on mobiles. However, until now there was no automated solution allowing you to create a single audience segment and activate it simultaneously on two DSPs dedicated to these two media channels. Our clients want to be able to optimize their budgets and save time when creating their cross-media campaigns,” says Laure Malergue, founder of Displayce.

Mobile and DOOH (posters installed in high-traffic areas such as shopping centres, highway facilities, etc.) are two perfectly complementary media channels; they allow you to capture consumers on the go, outside of their home, on their daily commute, to show them smart messages adjusted to both context and location. Therefore, it was essential to incorporate a technology that could use common data to both media channels.

 

Qualify in an automated way more than 30,000 digital posters with tailored segments

Thanks to the solution rolled out by Displayce and adsquare, advertisers can compose their audience segment on adsquare’s self-service Audience Management Platform, choosing from thousands of sociodemographic, consumption and movement attributes. Then they can activate their audience segment on the Displayce DSP adding all the qualification criteria for display panels, such as formats, geolocation or contextualisation.  In this way advertisers can maximize the broadcasting of their mobile campaigns to any single audience by accessing a new DOOH inventory (over 30,000 digital panels).

For Vincent Tessier, adsquare’s VP Demand EMEA: “Mobile is THE mobility media, and the synergies with DOOH are obvious. We are delighted by this integration with Displayce technology, which makes now activations between DOOH digital posters and mobile display simple and easily actionable. We believe this premiere in Europe is a step forward for our industry and for the future of omnichannel programmatic advertising.”

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