New edition of the London Digital Signage Week organized by Daily DOOH from 8th to 12th May 2017!


London Digital Signage Week is a full week event in London for anyone in digital signage, interested in retail, employee communications, smart cities and digital out of home. This year, our team will participate to “Programmatic Buying and Marketplace Workshop” on May 10th pm. This workshop will be centred around three debates. Each debate is aimed at helping educate all involved in the programmatic buying and marketplace landscape.


Let’s meet us! To take an appointment with Laure Malergue, CEO (DISPLAYCE):


To find out more regarding the event: click here

Displayce, the first programmatic platform for digital posters (DOOH), is forging a strategic partnership with adsquare, the leader in mobile audience data. This agreement will allow, for the first time ever in Europe, any single audience segment to be activated for both mobile display and DOOH campaigns.


Optimise the impact of a campaign on a target audience

“We started from the finding that: 62% of the DOOH programmed campaigns that we have displayed were also rolled out on mobiles. However, until now there was no automated solution allowing you to create a single audience segment and activate it simultaneously on two DSPs dedicated to these two media channels. Our clients want to be able to optimize their budgets and save time when creating their cross-media campaigns,” says Laure Malergue, founder of Displayce.

Mobile and DOOH (posters installed in high-traffic areas such as shopping centres, highway facilities, etc.) are two perfectly complementary media channels; they allow you to capture consumers on the go, outside of their home, on their daily commute, to show them smart messages adjusted to both context and location. Therefore, it was essential to incorporate a technology that could use common data to both media channels.


Qualify in an automated way more than 30,000 digital posters with tailored segments

Thanks to the solution rolled out by Displayce and adsquare, advertisers can compose their audience segment on adsquare’s self-service Audience Management Platform, choosing from thousands of sociodemographic, consumption and movement attributes. Then they can activate their audience segment on the Displayce DSP adding all the qualification criteria for display panels, such as formats, geolocation or contextualisation.  In this way advertisers can maximize the broadcasting of their mobile campaigns to any single audience by accessing a new DOOH inventory (over 30,000 digital panels).

For Vincent Tessier, adsquare’s VP Demand EMEA: “Mobile is THE mobility media, and the synergies with DOOH are obvious. We are delighted by this integration with Displayce technology, which makes now activations between DOOH digital posters and mobile display simple and easily actionable. We believe this premiere in Europe is a step forward for our industry and for the future of omnichannel programmatic advertising.”

DISPLAYCE, a programmatics specialist dedicated to DOOH, has raised 850,000 euros to accelerate its technological development. The start-up plans to recruit new collaborators.

Today, only 8% of France’s advertising revenue for advertising displays is generated by digital, compared with 31% in Great Britain and 40.8% in the United States.

DISPLAYCE wishes to address this delay with its programmatic advertising platform dedicated to digital display. Founded in 2014 by Laure Malergue and Marie Gaestel, this platform allows advertisers to create geolocation-based, contextual campaigns, thanks to a fleet of 28,500 digital signs located in shopping centres, local businesses and on French roads.

The young company announced today that it has completed its first funding round, securing 850,000 euros from the funds 3A Venture, Boss Corp, and Finaqui, as well as Aquitaine Amorçage, the Nouvelle-Aquitaine region, Bpifrance and its historical investors Bordeaux Unitec and Aquitaine Développement Innovation.

This funding will allow DISPLAYCE to accelerate the technological development of its platform to eventually make it accessible to the entire programmatics ecosystem. Now composed of 7 collaborators, the start-up plans to recruit 5 new faces by early 2017 to support this development.

DISPLAYCE’s beta version, launched in 2016, has already attracted the interest of a dozen networks, who have entrusted the programmatic advertising of their stock to the start-up. Its 28,500 digital signs represent the possibility of 21 million views per day, the start-up says.