Real-time purchase only when the “Woman 25+” target is four times more present than the French average in front of the screens.

Result: + 50 points of consideration

Objective

Gain notoriety thanks to an ultra-targeted device

Location

France : 10 largest cities

Partners

Fabernovel ; JCDecaux ; Médiatransport ;  VIOOH

Europ assistance is the world leader in travel insurance, present in over 200 countries. In France, more than 35 million people will be covered in 2020.

For this campaign, Fabernovel and Europ Assistance purchased DOOH screens from two different advertising agencies. Targeting on the Displayce DSP allowed for the geographic selection of screens when the target “Women 25+” is four times more present than the French average in front of the screens.

The effectiveness of the campaign was measured thanks to a brand lift survey orchestrated by Happydemics via the Displayce DSP. Europ assistance thus benefited from an 18-point increase in brand image and 16 points in consideration.

Real-time purchase only on DOOH signs defined in a radius around SPAs, pet shops and veterinarians

Objective

Gain notoriety thanks to an ultra-targeted device

Location

France, in proximity of SPAs, pet shops and veterinarians

Partners

MoléculeScience ; JCDecaux – VIOOH ; Oxialive, DoohYouLike – Broadisign ; Imédiacenter – VistarMédia

Santévet
Snatévet 2
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SantéVet is, since its creation in 2003, the leader of animal health insurance in France. Specialized in animal health insurance for dogs, cats and pets, SantéVet works like a human mutual insurance company and reimburses veterinary expenses. The company’s mission is to give as many pet owners as possible access to the best veterinary care.

For this campaign, Santévet & Molécule Science programmatically purchased DOOH screens from JCDecaux, Imédiacenter, Doohyoulike and Oxialive.

Geographic targeting on the Displayce DSP enabled the selection of screens +/- 0.2 km from veterinarians, +/- 0.5 km from pet shops and +/- 1 km from animal shelters. This geographical targeting was coupled with a time targeting from 10am to 8pm on Wednesdays, Saturdays and Sundays.

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Real-time buying only on DOOH panels overweighted by the target affinity to the “Running” segment

Objective

Gain notoriety thanks to an ultra-targeted device

Location

France

Partners

Havas ; JCDecaux ; VIOOH; Clear Channel – Doohyoulike – ECN ; Broadsign

Puma
Puma
Puma
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Puma is a German company specializing in the manufacture of sporting goods founded in 1948. Known as “the brand with the leaping cat” and present in more than 120 countries, Puma is the 3rd largest sports equipment manufacturer in the world.

For this campaign, Havas and Puma programmatically purchased DOOH screens from 6 different publishers. Targeting on the Displayce DSP enabled the selection, in pre-bid mode, of audience data affinities to “Running” in order to buy only the screens that overweighted the target in real time.

The success of the campaign was measured thanks to a brandlift survey monitored by Happydemics via the Displayce DSP to compare the impact of the 2 creatives.

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