Real-time purchasing only on DOOH screens defined in the ten largest French cities

Objective

Gain notoriety thanks to an ultra-targeted device

Location

France, ten highest cities

Partners

AD’S up ; JCDecaux – VIOOH ;  Imédiacenter – VistarMédia

Scalapay
Scalapay
Scalapy
previous arrow
next arrow

Scalapay is an innovative payment method to buy what you like online and in stores, receive your purchases immediately and pay them with complete peace of mind.

For this campaign, Scalapay & Ad’s up programmatically purchased DOOH screens from JCDecaux and Imédiacenter.


The effectiveness of the campaign was measured through a brandlift survey orchestrated by Happydemics via the Displayce DSP. The Scalapay service benefited from a 23 point increase in awareness and 51% of the consumers impacted expressed a positive intention about the service after having seen the campaign.

Download case study :

Real-time buying only on DOOH panels over weighted by the target

as soon as the UV index was above 3

Objectives

Gain awareness through an ultra-targeted device

Location –

Belgium, targeting major cities

Partners

Robert & Marien; JCDecaux, Clear Channel; VIOOH, Broadsign

Avene
Avene (2)
previous arrow
next arrow

The Foundation against Cancer plays an important role in three domains : scientific progress, support for patients and their families, and screening and prevention.

In this campaign, the Foundation against Cancer and Robert&Marien programmatically purchased DOOH screens from JCDecaux and Clear Channel Belgium. Targeting on the Displayce DSP allowed the selection, in pre-bid, of a UV index trigger (index of 3 or above)


Screens were bought only when UV index was reached in real time. This campaign was specifically viewable between 12 p.m. and 4 p.m, when sun rays were the strongest.

Download case study :

Press release – Bordeaux, July 5, 2022 – DISPLAYCE, a leading Demand-Side-Platform (DSP) company specialising in the purchase and optimisation of digital outdoor advertising campaigns (DOOH), announced today a strategic alliance, including the acquisition of a majority stake by JCDecaux, the number one outdoor advertising company.

The young Bordeaux-based company, created in 2014 and dedicated to the purchase and optimisation of DOOH campaigns, is the leading French programmatic platform in terms of technology, know-how, and inventory with more than 600,000 connected digital screens in more than 50 countries (France, United States, United Kingdom, Australia, among others).

A forerunner in its sector in the DOOH, the media with the second highest growth after mobile advertising, DISPLAYCE offers European marketers (Publicis, Havas, Dentsu, Jellyfish, Matterkind, etc.) real-time purchase of advertising space on digital panels from more than 350 advertising agencies around the world.

Driven by its strong desire to transform the DOOH market, DISPLAYCE has been involved with national and international players (DPAA, IAB, etc.) since its launch. Today, it is connected to the main DOOH Supply-Side Platforms (“SSPs”) in the market (BROADSIGN, VIOOH, VISTAR MEDIA), allowing access to the premium inventories of the largest OOH companies (Clearchannel, JCDecaux, Mediatransports, etc.). It has also established strategic and trustworthy partnerships over the past 8 years, both on the technological side and the data side (Adsquare, Happydemics, etc.). DISPLAYCE offers media buying, enriched with advanced targeting, and efficiency measurement thanks to its Data Management Platform (DMP) designed specifically for OOH.


This transaction will give DISPLAYCE the means to increase its international development. From September 2022, DISPLAYCE plans to accelerate its growth in Europe.

Within this partnership, DISPLAYCE will keep its operating autonomy and its founding shareholders will be holding shares alongside JCDecaux. The company will continue to be managed by Laure Malergue (CEO), Marie Gaestel (VP Sales) and Hayssam Soueidan (Chief Technology Officer).


Laure Malergue, Founder of DISPLAYCE: “In addition to accelerating our international deployment, we are delighted to consolidate our strategic alliance with JCDecaux. The digital transformation that the group is undergoing demonstrates once again its capacity for innovation and its leadership. We share common values, based on cooperation, high standards and excellence, and we are convinced of the benefits of this strategic alliance for both our companies and for the market in general. Last July, we launched together the very first programmatic DOOH campaign in France, via the SSP “VIOOH” which has proved to be very promising for the market. From a more operational point of view, we will continue to operate from our headquarters in Bordeaux, with our growing team. Keeping our agility and autonomy is important as they have been the strength of DISPLAYCE for 8 years, allowing us to offer innovative products in line with the new needs of the industry.”

DISPLAYCE was advised by NINE58 Advisors during this transaction, with DS Avocats acting as legal counsel.