Case study : SantéVet in France

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Real-time purchase only on DOOH signs defined in a radius around SPAs, pet shops and veterinarians

Objective

Gain notoriety thanks to an ultra-targeted device

Location

France, in proximity of SPAs, pet shops and veterinarians

Partners

MoléculeScience ; JCDecaux – VIOOH ; Oxialive, DoohYouLike – Broadisign ; Imédiacenter – VistarMédia

Santévet
Snatévet 2
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SantéVet is, since its creation in 2003, the leader of animal health insurance in France. Specialized in animal health insurance for dogs, cats and pets, SantéVet works like a human mutual insurance company and reimburses veterinary expenses. The company’s mission is to give as many pet owners as possible access to the best veterinary care.

For this campaign, Santévet & Molécule Science programmatically purchased DOOH screens from JCDecaux, Imédiacenter, Doohyoulike and Oxialive.

Geographic targeting on the Displayce DSP enabled the selection of screens +/- 0.2 km from veterinarians, +/- 0.5 km from pet shops and +/- 1 km from animal shelters. This geographical targeting was coupled with a time targeting from 10am to 8pm on Wednesdays, Saturdays and Sundays.

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Optimizing pet insurance awareness: Molecule Science teams up with Displayce to promote Santé Vet plans

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Real-time buying only on DOOH billboards defined within a radius around SPAs, pet shops, and veterinarians

Objective

Uplift in awareness through an ultra-targeted device

Location

Metropolitan France, in close proximity to spas, pet shops, and veterinarians

Partners

MoléculeScience ; JCDecaux – VIOOH ; Oxialive, DoohYouLike – Broadisign ; Imédiacenter – VistarMédia

SantéVet
SantéVet
SantéVet (2)
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SantéVet has been the leader in pet health insurance in France since its creation in 2003. Specializing in health insurance for dogs, cats, and exotic pets, SantéVet operates like a human mutual insurance company and reimburses veterinary expenses. The company’s mission is to enable as many pet owners as possible to access the best veterinary care.

For this campaign, SantéVet & Molécule Science programmatically purchased DOOH screens from JCDecaux, Imédiacenter, Doohyoulike, and Oxialive

The geographic targeting operated on the Displayce DSP allowed the selection of screens within a +/- 0.2 km radius of veterinarians, +/- 0.5 km from pet shops, and within a +/- 1 km radius of SPAs. This geographic targeting is coupled with a time targeting from 10 am to 8 pm on Wednesdays, Saturdays, and Sundays.

Download case study :

EN-SanteVET-x-DisplayceDownload
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Running in style: Havas and Displayce team up to amplify Puma’s new shoe awareness via pDOOH

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Exclusive real-time purchases: limited to DOOH billboards overrepresented by the target audience in the ‘Running’ Segment.

Objective

Uplift in awareness through an ultra-targeted device

Location

Metropolitan France

Partners

Havas ; JCDecaux ; VIOOH; Clear Channel – Doohyoulike – ECN ; Broadsign

Puma run
Puma run (2)
Puma run (3)
Puma Run (1)
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PUMA is a German company specializing in the manufacture of sports goods, founded in 1948. Known as “the brand with the leaping feline” and present in more than 120 countries, PUMA is the third-largest global sportswear manufacturer.

For this campaign, Havas and PUMA programmatically purchased DOOH screens from 6 different media owners. The targeting operated on the Displayce DSP allowed the pre-bid selection of audience data affiliated with “Running” to only purchase screens that overrepresented the target audience in real-time.

The campaign’s effectiveness was measured through a brand lift survey conducted by Happydemics via the Displayce DSP to compare the impact of the two creatives.

Download case study :

EN-PUMA-x-DisplayceDownload

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