The Digital Place Based Advertising Association (DPAA) adds DISPLAYCE as global member

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The Digital Place Based Advertising Association (DPAA) announced today that it has added another company to its global membership roster with the addition of DISPLAYCE. Based in France, DISPLAYCE offers advertisers a DSP (Demand Side Platform) for creating and running targeted on localization and audience digital out-of-home (DOOH) campaigns.

 

“The importance of programmatic to the growth of our industry is being recognized not just here in the U.S., but around the globe as well,” said Barry Frey, President & CEO of DPAA. “DISPLAYCE was one of the first to seize the opportunity and as a result has established itself as a leader in the space. We look forward to working with them on advancing the programmatic evolution.”

 

Laure Malergue, founder of DISPLAYCE, said, “We’re connected to more than 30 000 digital screens in France, half of the global French market. We develop a programmatic plateform, that is powerfull and easy to use. We contribute in developpment of this new Media by ensuring the democratization. Barry Frey and his team have done a great job of accelerating the DOOH industry’s adoption of programmatic and we look forward to sharing learnings, best practices and ideas with our colleagues in the U.S.”

 

The DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. The DPAA has proven to be a business accelerator and concierge/consultant for members, who enjoy numerous benefits. These include admission to quarterly “mini summit” meetings with ad industry and DPB/DOOH leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.

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“London Digital Signage Week”, let’s meet us!

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New edition of the London Digital Signage Week organized by Daily DOOH from 8th to 12th May 2017!

 

London Digital Signage Week is a full week event in London for anyone in digital signage, interested in retail, employee communications, smart cities and digital out of home. This year, our team will participate to “Programmatic Buying and Marketplace Workshop” on May 10th pm. This workshop will be centred around three debates. Each debate is aimed at helping educate all involved in the programmatic buying and marketplace landscape.

 

Let’s meet us! To take an appointment with Laure Malergue, CEO (DISPLAYCE): laure.malergue@displayce.com

 

To find out more regarding the event: click here

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Displayce teams up with Adsquare to boost Cross-Media DOOH and mobile campaigns

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Displayce, the first programmatic platform for digital posters (DOOH), is forging a strategic partnership with adsquare, the leader in mobile audience data. This agreement will allow, for the first time ever in Europe, any single audience segment to be activated for both mobile display and DOOH campaigns.

 

Optimise the impact of a campaign on a target audience

“We started from the finding that: 62% of the DOOH programmed campaigns that we have displayed were also rolled out on mobiles. However, until now there was no automated solution allowing you to create a single audience segment and activate it simultaneously on two DSPs dedicated to these two media channels. Our clients want to be able to optimize their budgets and save time when creating their cross-media campaigns,” says Laure Malergue, founder of Displayce.

Mobile and DOOH (posters installed in high-traffic areas such as shopping centres, highway facilities, etc.) are two perfectly complementary media channels; they allow you to capture consumers on the go, outside of their home, on their daily commute, to show them smart messages adjusted to both context and location. Therefore, it was essential to incorporate a technology that could use common data to both media channels.

 

Qualify in an automated way more than 30,000 digital posters with tailored segments

Thanks to the solution rolled out by Displayce and adsquare, advertisers can compose their audience segment on adsquare’s self-service Audience Management Platform, choosing from thousands of sociodemographic, consumption and movement attributes. Then they can activate their audience segment on the Displayce DSP adding all the qualification criteria for display panels, such as formats, geolocation or contextualisation.  In this way advertisers can maximize the broadcasting of their mobile campaigns to any single audience by accessing a new DOOH inventory (over 30,000 digital panels).

For Vincent Tessier, adsquare’s VP Demand EMEA: “Mobile is THE mobility media, and the synergies with DOOH are obvious. We are delighted by this integration with Displayce technology, which makes now activations between DOOH digital posters and mobile display simple and easily actionable. We believe this premiere in Europe is a step forward for our industry and for the future of omnichannel programmatic advertising.”

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