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DISPLAYCE, the French DSP specialising in DOOH (Digital-Out-Of-Home), publishes an infographic on the evolution of DOOH buying in France. It follows a survey of multi-media agencies, independent trading desks and agency trading desks conducted between 15 March and 19 April 2021. The study reveals that 79% of DOOH buyers will be using RTB programmatic by […]

Gamned! called upon Displayce’s expertise, the Demand-Side-Platform (DSP) specialised in DOOH (Digital-Out-Of-Home), to activate a major branding campaign in German-speaking Switzerland for the e-merchant QoQa. Deployed on an ultra Premium inventory of digital panels located in the streets and railway stations of several major cities, the campaign generated more than 5.3 million impressions and resulted […]

It is not easy for a media whose specificity is “out of home” to maintain attractiveness in full confinement. How to enhance the value of a digital panel located in a closed or deserted area? This is the challenge faced by Displayce, a technological platform specialising in advertising on digital panels. A challenge that has […]

The American company Vistar Media, a global provider of technologies dedicated to programmatic DOOH, has joined forces with DISPLAYCE, the French Demand-Side Platform (DSP) specialising in Digital-Out-Of-Home, to launch the first RTB Open-Exchange dedicated to OOH on the French market. Thanks to this new collaboration with Vistar Media’s Supply-Side Platform (SSP), DISPLAYCE is evolving its […]

RTB Displayce

After one year of managing advertising campaigns on digital panels in Real-Time-Bidding internationally, the teams of DISPLAYCE, the 1st French Demand-Side Platform specialised in DOOH, have been able to analyse the specificities of this buying method on this still new media. The platform was one of the first European players to enter this field, convinced […]

After 2 years of R&D, the DOOH Demand-Side Branding Expert Platform unveils 5 technological breakthroughs to meet the reactivity, competitiveness and efficiency needs of brands that are increasingly turning to this high-impact media. “Dans une période post-confinement où les Français cherchent à renouer du contact social, les marques ne peuvent se contenter de communiquer uniquement […]