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85% of the french digital inventory is now available on the DISPLAYCE platform!

DISPLAYCE, the leading DSP dedicated to digital displays, is enhancing its inventory in key locations through partnerships with new publishers. 32% of French superstores and new contexts (hotels and campsites) are now available on the platform, making DISPLAYCE the largest DOOH inventory in France. 85% of French digital display panels are now available on DISPLAYCE. With an inventory of […]

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DISPLAYCE is moving full steam ahead with its European expansion!

DMEXCO, Europe’s largest trade fair dedicated to digital marketing, takes place on 13th and 14th of September in Cologne, Germany.   No fewer than 50,000 people are expected to attend this key event. This year, DISPLAYCE will have a stand in the Pavillon France – Hall 6 / C017 – D078 (located in the Ratecard lounge area). This […]

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Your DISPLAYCE DSP is changing!

The DISPLAYCE DSP is optimizing your campaign performance by introducing new decision-making tools on its platform. These functionalities make it possible, among other things, to automatically adjust the buying strategy according to the budget and optimise the inventory selections.   SAVING TIME Validate campaigns in just a few clicks.   OPTIMIZING TARGETING Adjust the buying […]

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58th FEPE Congress in Stockholm. Let’s meet us!

The 58th FEPE Congress « A Time of Revolution – Earning the Right to Win » will be held in Stockolm Wednesday June 7th and Friday June 9th 2017 at the Radisson Blu Waterfront hotel.   2 days of presentations and panels, with high calibre speakers from across the world, all of whom will be bringing their […]

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Performics and DISPLAYCE envision geolocalized communications for Bouygues Telecom

Performics, a Publicis Media media agency, in collaboration with DISPLAYCE, a Demand Side Platform (DSP) dedicated to the programmatic buying of digital advertising, has implemented a made-to-measure media solution and geolocation-based communications to support the launch of Bouygues Telecom’s new 4G Box offering.   With its 4G Box offering, Bouygues Telecom is targeting inhabitants of […]

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DISPLAYCE is preparing to expand into Europe and recruiting!

Seven months after raising capital, DISPLAYCE, the leading programmatic platform dedicated to digital displays (DOOH), is moving full steam ahead. With a large inventory comprising more than half of all digital display panels in France and 85% of French trading desks (Amnet, Publicis, etc.) using the platform, the recent start-up is striving to establish its […]

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The Digital Place Based Advertising Association (DPAA) adds DISPLAYCE as global member

The Digital Place Based Advertising Association (DPAA) announced today that it has added another company to its global membership roster with the addition of DISPLAYCE. Based in France, DISPLAYCE offers advertisers a DSP (Demand Side Platform) for creating and running targeted on localization and audience digital out-of-home (DOOH) campaigns.   “The importance of programmatic to […]

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“London Digital Signage Week”, let’s meet us!

New edition of the London Digital Signage Week organized by Daily DOOH from 8th to 12th May 2017!   London Digital Signage Week is a full week event in London for anyone in digital signage, interested in retail, employee communications, smart cities and digital out of home. This year, our team will participate to “Programmatic Buying and Marketplace […]

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DISPLAYCE raises 850,000 euros

DISPLAYCE, a programmatics specialist dedicated to DOOH, has raised 850,000 euros to accelerate its technological development. The start-up plans to recruit new collaborators.   Today, only 8% of France’s advertising revenue for advertising displays is generated by digital, compared with 31% in Great Britain and 40.8% in the United States. DISPLAYCE wishes to address this […]

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HotelF1, of the AccorHotels Group, launches its first DOOH programmatics campaign in France with Amnet and DISPLAYCE

hotelF1, the leading low-cost hotel chain in France and a brand in the AccorHotels Group, has launched its “CityTrip” Instagram campaign with physical advertising.   The 100% programmatic campaign envisioned by hotelF1 and Amnet involves targeted digital advertising (DOOH), as well as mobile broadcasting around the chain’s hotels and a measurement of the physical traffic […]

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[Interview] Laure Malergue, CEO of DISPLAYCE

Laure Malergue is the founder of DISPLAYCE. The company is an SSP with a fleet of 26,000 digital screens in France, within five indoor and outdoor display networks, for programmatic sales. Its solution has been operational since early 2016.   What does programmatics have to offer for exterior digital display advertising? Firstly, programmatics makes it […]

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DISPLAYCE and Amnet offer DOOH in programmatic mode

The Amnet Trading Desk has decided to pre-test the Data targeting proposed by Adsquare via the connection of hundreds of segments to the DOOH programmatic buying platform, DISPLAYCE. The platform, which has an inventory of 26,000 screens in France in five unspecified display networks, enables the programmatic control of contextual, geolocalised campaigns.   Amnet may […]