Entries by displayce

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Case study : Scalapay in France

Real-time purchasing only on DOOH screens defined in the ten largest French cities Objective Gain notoriety thanks to an ultra-targeted device Location France, ten highest cities Partners AD’S up ; JCDecaux – VIOOH ;  Imédiacenter – VistarMédia Scalapay is an innovative payment method to buy what you like online and in stores, receive your purchases […]

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Case study – Fondation contre le cancer in Belgium

Real-time buying only on DOOH panels over weighted by the target as soon as the UV index was above 3 Objectives – Gain awareness through an ultra-targeted device Location – Belgium, targeting major cities Partners – Robert & Marien; JCDecaux, Clear Channel; VIOOH, Broadsign The Foundation against Cancer plays an important role in three domains […]

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DISPLAYCE announces a strategic alliance, including the acquisition of a majority stake by JCDecaux, to become a benchmark DSP in outdoor advertising.

Press release – Bordeaux, July 5, 2022 – DISPLAYCE, a leading Demand-Side-Platform (DSP) company specialising in the purchase and optimisation of digital outdoor advertising campaigns (DOOH), announced today a strategic alliance, including the acquisition of a majority stake by JCDecaux, the number one outdoor advertising company. The young Bordeaux-based company, created in 2014 and dedicated […]