It is not easy for a media whose specificity is “out of home” to maintain attractiveness in full confinement. How to enhance the value of a digital panel located in a closed or deserted area? This is the challenge faced by Displayce, a technological platform specialising in advertising on digital panels. A challenge that has […]
The American company Vistar Media, a global provider of technologies dedicated to programmatic DOOH, has joined forces with DISPLAYCE, the French Demand-Side Platform (DSP) specialising in Digital-Out-Of-Home, to launch the first RTB Open-Exchange dedicated to OOH on the French market. Thanks to this new collaboration with Vistar Media’s Supply-Side Platform (SSP), DISPLAYCE is evolving its […]
After one year of managing advertising campaigns on digital panels in Real-Time-Bidding internationally, the teams of DISPLAYCE, the 1st French Demand-Side Platform specialised in DOOH, have been able to analyse the specificities of this buying method on this still new media. The platform was one of the first European players to enter this field, convinced […]
