Founded in 2014 in Bordeaux and dedicated to the purchase and optimisation of DOOH campaigns, Displayce is the pioneering programmatic platform in France, in terms of technology, know-how and inventory with more than 700,000 connected digital screens in over 50 countries (France, United States, United Kingdom, Australia…). The company is a leader in its sector, the second fastest growing media after digital on mobile, and offers media agencies and their European advertisers (Publicis, Havas, Dentsu, Jellyfish, Matterkind, etc.) the real-time purchase of advertising space on the digital panels of more than 350 media owners around the world. To strengthen its international position, Displayce announces the opening of its first foreign office in Madrid, with the arrival of Ambar le Sidaner as Head of sales.
An expert in the world of programmatic for the past 8 years, Ambar’s favourite subjects are programmatic, DOOH and audience measurement.
Based in Madrid for more than 5 years, Ambar has held the position of Sales Director at the mobile drive-to-store platform, Locala (ex-S4M), and then at Dreamin, an international mobile agency.
She joined Displayce as Head of Sales in January 2023. Her new challenge is now to develop the activities of the specialised DSP on the whole Iberian continent.
“By joining the Displayce teams, together we will accelerate the development of the DOOH programmatic market on the Iberian continent without sacrificing measurement or audience segmentation.
I am convinced that we are in the right place at the right time, and that we will continue to forge fruitful partnerships with brands, helping them achieve the results they are looking for in their DOOH campaigns,” says Ambar Le Sidaner.