This year, Displayce is proud to join forces with WallDecaux and VIOOH at DMEXCO 2026, Europe’s leading digital marketing and technology event. Together, we’re hosting the Get Real experience: an outside-in inviting space at Hall 8.01 | Stand D068, where Brands Connect with DOOH.
Join us on the Media Stage on September 23, book a meeting with us or come raise a glass at our wine party.
About DMEXCO
DMEXCO is the key meeting point for the global digital business, marketing and innovation community. Held in Cologne, it brings together more than 700 exhibitors and 40.000 decision-makers, media experts and technology pioneers from across the industry to explore the trends shaping the digital and tech landscape.
Get Real: three partners, one experience
At DMEXCO 2026, Displayce, WallDecaux and VIOOH are joining forces under Get Real (Hall 8.01 | Stand D068), a single, unified space designed as an open plaza built for real conversations about the future of programmatic DOOH.
Three reasons to stop by:
☕ All-day Barista
Freshly brewed coffee right on our stand. Grab a cup during a meeting, right after a Media Stage session, or just passing by.
🎤 The Media Stage (D)OOH Focus
We’ve curated a lineup fully focused on (D)OOH, market expertise and real client case studies, live on September 23, from 12:00 to 13:00 PM.
| Time | Session | Speaker |
|---|---|---|
| 12:00 – 12:20 | Better together: Wie Out of Home und Social Media sich gegenseitig pushen (DE) | Anika Stasch, Director Agency Partnerships @ WallDecaux & Nina Reicke, Head of Media Solutions @ WallDecaux |
| 12:20 – 12:30 | Transforming pDOOH with agentic AI & Smart Curation (EN) | Laure Malergue, CEO & Co-Founder @ Displayce |
| 12:30 – 12:40 | Programmatic DOOH in Action: Eine Erfolgsgeschichte aus der Praxis (DE) | Stefan B. Müller, Regional Sales Director DACH @ Displayce & Weischer.OOH |
| 12:40 – 13:00 | DOOH Mythbusters: Why Everything You Think You Know About pDOOH is Already Out of Date (EN) | Gavin Wilson, Global Chief Commercial Officer @ VIOOH & Annick Batamuliza Hillestad, Digital Media Specialist @ Arla Foods – The Barn |
🥂 The Wine Party | September 23, from 5pm to 7.30pm on Stand D068
Wrap up day one the right way: join the Displayce, WallDecaux and VIOOH teams for an evening wine tasting at the heart of the Get Real plaza. A relaxed way to keep the DMEXCO conversations going.
Meet the Displayce team
Our team will be on-site throughout DMEXCO to discuss your challenges and explore how programmatic DOOH can elevate your brand’s presence.
Whether you’re a media buyer, a brand, or a media owner, don’t miss the opportunity to discuss your pDOOH strategy with our experts during DMEXCO.
Laure Malergue
Emma Labrador
Pablo Fugazza
Hayssam Soueidan
Stefan B. Müller
Clara Hubert
Fabien Couasnon
Gauthier Mine
Lucy Madrenas
Leonore Brin
